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New brand positioning highlights unmatched vacation offerings from the perspective of guests

CELEBRITY CRUISES ELEVATES THE RETREAT EXPERIENCE ABOARD CELEBRITY INFINITY  

Celebrity Infinity offers guests an elevated European cruising experience year-round in 2024 and 2025

REACHING NEW HEIGHTS

Celebrity Cruises’ Highly Anticipated Celebrity Ascent Sets Sail Today with Elevated Cruise Vacation Experience

Officially Named by Its Co-Godmothers - Bravo Tv’s Captain Sandy Yawn and Her Sister Michelle Dunham

CELEBRITY CRUISES ANNOUNCES UNIQUE NEW PLACES AND ELEVATED NEW SPACES FOR 2025-2026 SEASON

IT’S OFFICIAL: CELEBRITY CRUISES TAKES DELIVERY OF HIGHLY ANTICIPATED CELEBRITY ASCENT

PREPARE TO EXPERIENCE THE NEXT LEVEL OF ELEVATED VACATION EXCELLENCE: CELEBRITY CRUISES REVEALS NAME OF NEXT EDGE SERIES SHIP

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• VIDEO: Celebrity Cruises unveils "Nothing Comes Close" brand...

VIDEO: Celebrity Cruises unveils "Nothing Comes Close" brand positioning

Celebrity Cruises extends an invitation to travelers seeking elevated experiences at sea, unveiling its new brand positioning, "Nothing Comes Close SM," globally premiering on April 8. This initiative follows the successful debut of Celebrity Ascent ship in 2023-Q4 and the upcoming launch of Celebrity Xcel in 2025.

"Nothing Comes Close" encapsulates Celebrity's commitment to delivering premium journeys that blend intimate, attentive service with the excitement of larger ships. This brand ethos permeates all aspects of the cruise line, from media campaigns to travel advisor interactions and onboard experiences, promising unparalleled vacations that intrigue, exceed expectations, and offer unique encounters.

Laura Hodges Bethge, President of Celebrity Cruises, emphasized the sentiment shared by guests, acknowledging that Celebrity vacations evoke unmatched feelings of satisfaction and fulfillment. The brand's new positioning aims to encapsulate this sentiment compellingly and memorably.

The creative execution of "Nothing Comes Close" employs a distinctive visual style dubbed 'True Eye View,' which immerses viewers in the unique perspectives of Celebrity guests, fostering curiosity and a sense of presence in the moment. This approach captures the essence of a Celebrity vacation and sets the brand apart in the industry.

Michael Scheiner (Celebrity's Senior VP and CMO/Chief Marketing Officer) said that the campaign is not just a marketing initiative but a reflection of the brand's identity. It embodies the elevated emotions and transformative experiences guests encounter from the moment they step onboard a Celebrity voyage.

The launch of "Nothing Comes Close" is supported by a comprehensive media strategy designed to engage audiences across various touchpoints. Through clever messaging and authentic imagery, Celebrity reaffirms its position as a brand that forges deep emotional connections with its guests, setting itself apart in the cruising landscape.

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Celebrity cruises continues caribbean expansion with the announcement of new itineraries bringing four ships to three florida ports.

Celebrity Apex and Celebrity Summit expand offerings out of South Florida's Port Everglades

More opportunities than ever before to experience Perfect Day at CocoCay

For the first time, Celebrity Equinox will offer 7-night cruises out of Port Canaveral

Celebrity Constellation to offer more frequent 7-night cruises out of Port Tampa Bay

MIAMI , Aug. 15, 2023 /PRNewswire/ -- Celebrity Cruises , the award-winning premium cruise line pioneering resort travel at sea, is thrilled to unveil all-new Caribbean offerings for the Winter 2024-2025 season on board four stellar ships – Celebrity Apex, Celebrity Constellation, Celebrity Equinox, and Celebrity Summit . Embarking from three Florida ports: Central Florida's Port Canaveral, West Florida's Port Tampa Bay , and South Florida's Port Everglades, travelers will enjoy more than 40 new itineraries, all open for booking on August 22, 2023 . Catering to the diverse needs of today's consumer, the new program offers a wide range of experiences, from rejuvenating quick getaways to weekly 7-night cruises, and up to 9-night escapes. Transporting guests to tropical hotspots from Belize and Bimini to Grand Cayman and San Juan , a select number of itineraries also offer the opportunity to visit Perfect Day at CocoCay .

"We are so excited to unveil this new program. It provides our guests with more options to experience the natural beauty of the Caribbean , which is elevated by our personalized experiences on board," says Laura Hodges Bethge , President of Celebrity Cruises. "As part of this expansion, we are thrilled to add Port Canaveral to our list of home ports – it is a perfect market to reach a wide mix of both in- and out-of-state travelers looking for fun in the Caribbean sun."

More Opportunities to Sail from South Florida and Visit Perfect Day at CocoCay As part of the new program, Celebrity will expand its offerings from Fort Lauderdale's Port Everglades, to include more opportunities to set sail on two award-winning ships: Celebrity Apex and Celebrity Summit . From October 23, 2024 , to March 8, 2025 , travelers can enjoy five new sailings on Apex , ranging from 6- to 7-night itineraries visiting destinations like St. Maarten , San Juan , Grand Cayman , and Mexico , as well as select sailings to Perfect Day at CocoCay .

A vibrant private island paradise nestled in The Bahamas , Perfect Day at CocoCay offers the best of beach-side bliss and sun-soaked excitement. With something for everyone, guests can enjoy miles of pristine white-sand beaches and crystal-clear turquoise waters, take a dip in the largest freshwater pool in The Bahamas , and swim up to the bar for a refreshing tropical cocktail. Plus, guests can experience the ultimate in relaxation and privacy at Coco Beach Club that features a heated infinity pool, specialty restaurant, 20 exclusive overwater cabanas, and more. Debuting in January 2024 , Perfect Day at CocoCay will introduce Hideaway Beach – an adults-only paradise, with private cabanas and a new signature food outlet.

Additionally, from February 25, 2025 , to April 10, 2025 , Summit will offer five new itineraries ranging from 5- to 9-night across the Western and Eastern Caribbean .

"As one of Celebrity Cruises' homeports, we are excited about the new sailings on Apex and Summit . In addition to the line's 'resort at sea' experience, their cruise guests can expect to experience unrivalled customer service and ease of sailing at Port Everglades," said Port Everglades CEO and Port Director Jonathan Daniels .

Celebrity Comes to Port Canaveral For the first time ever, Celebrity Cruises will sail out of Orlando's Port Canaveral with 20 new itineraries, from November 21, 2024 , to April 19, 2025 , on board the intimate Celebrity Equinox . With most itineraries spanning 7-nights, travelers will have the opportunity to visit highly sought-after Caribbean destinations like the Bahamas , Belize , Grand Cayman , Mexico , San Juan , and St. Maarten . Just in time for the Spring Break season, two sailings on March 1st and March 15th, 2025 , will visit Perfect Day at CocoCay .

"We are thrilled to welcome Celebrity Cruises as our new partner and honored to be part of their Caribbean expansion plans," said Capt. John Murray , Port Canaveral CEO. "The demand for Celebrity Cruise sailings from our Port has been growing. Now, with Celebrity Equinox homeported here, there are great opportunities for even more cruise travelers to experience the cruise line's high-quality experience, while experiencing the comfort and ease of travel provided by our Port.

Refreshed Caribbean Offerings from Port Tampa Bay Celebrity Cruises will revamp its current Caribbean program out of Port Tampa Bay . Guests can now enjoy more frequent opportunities to set sail with 6- to 7-night cruises on board Celebrity Constellation . The new program expands the brand's offerings with four new itineraries and a total of 14 sailings for the season from January 2, 2025 , to April 6, 2025 . These itineraries will visit destinations like Belize , Honduras , Key West , Mexico , and New Orleans during Mardi Gras , scheduled for March 1, 2025 .

"There has never been a better time to sail Celebrity Cruises from Port Tampa Bay . We are excited for Celebrity's new offerings and our continued successful partnership," said Paul Anderson , Port Tampa Bay President and CEO. " Celebrity Constellation is a beautiful ship that provides travelers with an unforgettable cruise experience, all the while being located just steps from Tampa's top attractions."

For more information on Celebrity Cruises, or to book a Celebrity cruise, visit www.celebrity.com .

About Celebrity Cruises: Celebrity Cruises, owned by Royal Caribbean Group (NYSE: RCL), reimagines cruising by pioneering resort travel at sea. Recognized for its iconic "X", the Celebrity cruise experience is both refined and relaxed, merging contemporary design, amenities, and entertainment, with world-class, personalized service that makes travelers feel at home anywhere in the world. The cruise line transports travelers to nearly 300 destinations, across all seven continents, and up to eight destinations in one voyage. Multi-award winning, Celebrity is the first cruise line with ships to earn Forbes Travel Guide's four-star rating and has also been voted "Best Premium Cruise Line" for 15 consecutive years in the Travel Weekly Readers Choice Awards. For more information, visit CelebrityCruises.com .

Celebrity Cruises, Celebrity Equinox, Celebrity Constellation, Celebrity Apex, Apex, Celebrity Summit, Summit, Millennium, The Retreat, and Magic Carpet are marks of Celebrity Cruises Inc. Perfect Day and CocoCay are registered trademarks of Royal Caribbean International. 

View original content to download multimedia: https://www.prnewswire.com/news-releases/celebrity-cruises-continues-caribbean-expansion-with-the-announcement-of-new-itineraries-bringing-four-ships-to-three-florida-ports-301900692.html

SOURCE Celebrity Cruises

Celebrity Cruises Just Delivered Its Newest Ship, Which Sails the Caribbean This Winter — and I Was the First to See It

C elebrity Cruises just delivered the fourth ship in its Edge-class series: the Celebrity Ascent. I was the first to see it — take a look inside.

This week, I was one of the first to see the brand-new Celebrity Ascent as it was delivered from the shipyard in Saint-Nazaire, France. It's the fourth ship in Celebrity Cruises ' Edge class and will sail the Caribbean this winter. On the same day, the cruise line announced that Edge-class ship No. 5, coming in 2025, will be called Celebrity Xcel.

Saint-Nazaire, a small coastal city in France, is one of the few places in the world where cruise ships are born. Cruise ships aren't built by cruise lines themselves, but rather by specialized manufacturers. In Saint-Nazaire is the Chantiers de l'Atlantique shipyard, established more than 160 years ago. They've just completed construction on Celebrity Cruises' newest vessel.

The day started quietly with the simple act of signing paperwork, which transferred control of Celebrity Ascent from Chantiers to Celebrity. Then, the fun began. More than 1,000 crew had already taken residence on board to prepare the ship for its departure from Saint-Nazaire, and they were joined by VIP guests, including government officials, Celebrity executives, and of course, the captains of the ship: brothers Dimitrios and Tasos Kafetzis. We all gathered on the sun deck to witness the traditional changing of the flag, from the French flag representing Chantiers to the American flag representing Celebrity. 

"We have a lot of ceremonial affairs in our business, some of it superstitious in nature. The ability to kind of celebrate events like this is very special to us," said Jason Liberty, the president and CEO of Royal Caribbean Group, in an interview with Travel + Leisure .

The 3,260-passenger, 1,073-foot-long Celebrity Ascent is the fourth ship in the cruise line's Edge class, following Celebrity Edge, Celebrity Apex, and Celebrity Beyond. I sailed on Celebrity Edge after its launch back in 2018, and noticed right away that Celebrity Ascent was not a twin, but an evolution of the class. And that's by design.

"On the guest side, we're very, very grounded in what our guests are telling us, understanding what were things that worked as we had expected, better than we had expected. And what are things that we might want to tweak? That's a constant journey that we're on," Liberty said. He notes that over time, guest interests and needs change, too, so the design of the ships must always consider both the passengers of today and of tomorrow — as well as the needs of the crew. "Operationally, our crew gives us a lot of feedback. Sometimes you design what you think is a perfect space, but operationally, it can be a little bit challenging," he said.

As I toured Celebrity Ascent , I certainly saw elements that have carried over from ship to ship in the Edge class, like the grand Eden space in the stern, an immersive multifloor, multipurpose venue that changes from restaurant to entertainment venue over the course of an evening. Some smaller design elements remain the same, too, such as the black rattan hanging chairs in the spa's thermal suite, surrounded by greenery and black-and-white tiles.

But perhaps more noticeable were the design changes. From the get-go, Celebrity tapped world-class designers to devise striking interiors throughout the ship, from Nate Berkus to Kelly Hoppen. That deeply rooted design focus hasn't changed, but the look of some of the spaces has. One particular change that caught my eye was the addition of Le Voyage, a restaurant by Daniel Boulud, which was first introduced on Celebrity Beyond. On Celebrity Ascent, the space is awash in a Champagne palette dominated by striking lighting embedded in the ceiling and the walls. A semi-private dining room is cocooned by scalloped green walls and anchored by a bold marbled table, mirrored by a marble-pattern rug.

But the changes between ships go far beyond what's visible to guests. The engines on Celebrity Ascent , for instance, are designed to be easily upgraded for future innovations in greener fuels — namely, a transition to methanol, an alternative that emits far less carbon than traditional fuels, and eventually to an even more sustainable fuel called green methanol. As I learned earlier in the day, that transition is on its way.

Before we celebrated Celebrity Ascent 's delivery, we were treated to a special steel-cutting ceremony for the next Edge-class ship, Celebrity Xcel, due to be delivered in 2025. That ship will have the first tri-fuel engines in the Royal Caribbean Group fleet. "These engines will allow us to burn traditional fuels as well as methanol," Liberty said. "And then as we can get methanol from its current state to be green methanol, then that ship is able to be net zero." The company hopes to achieve net zero by 2050.

The steel-cutting provided a rather poetic sentiment to the day. Shortly after the celebrations, Celebrity Ascent departed Saint-Nazaire for a transatlantic journey to the Caribbean, where it will spend the winter season. But there's little rest for the builders at Chantiers — the cycle now begins anew with Celebrity Xcel .

Seven-night Caribbean itineraries on Celebrity Ascent start from $767 per person; book your voyage at celebritycruises.com .

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Read the original article on Travel & Leisure .

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Celebrity Cruises earns high marks from cruisers and experts alike, thanks to its upscale design and innovative cuisine. Celebrity's fleet departs from U.S. cities like Honolulu , Miami , Boston and Seattle . While you can sail on a smaller vessel like Celebrity Xpedition, which transports only 48 passengers, you can also cruise on a larger ship like Celebrity Beyond , which can host up to 3,260 guests.

Regardless of the ship you select, you can expect a high level of customer service, with each ship carrying approximately one crew member for every two passengers. Celebrity's ships ply waters all around the globe, with sailings making stops in Asia, Europe and the Caribbean, among other popular destinations. Voyages span anywhere from three to 18 nights, and excursions vary by cruise duration and itinerary. 

No matter which itinerary you choose, you'll find a full docket of onboard activities, including wine workshops and glassblowing classes, as well as relaxing pursuits like spa treatments. When you work up an appetite, check out the fleet's variety of dining options, ranging from the Main Restaurant to several specialty venues.

U.S. News Insider Tip: Download the Celebrity Cruises app a few weeks before your cruise to take full advantage of features like scanning your passport and choosing an arrival time. On the ship, you can use the app to start your guest safety briefing, chat with loved ones onboard, reserve dining and excursions, track your onboard spending and organize your calendar of day-to-day activities. On Edge Series ships, you can even use the app to control the TV, lighting, temperature and window shades in your stateroom. – Skye Sherman, Contributor

Pros & Cons

Access to exclusive events and promotions through Captain's Club rewards program

Cost-saving packages available for specialty restaurants

Wide roster of kids and teens activities

Must purchase beverage package (or stay in select suites) for unlimited soft drinks and alcoholic beverages

Shore excursions not covered by cruise fares

More limited onboard offerings for adults compared to some other cruise lines

• Expert Rating » 4.3
• Traveler Rating » 4.2
• Health Rating » 4.8

Celebrity Cruises has been ranked based on an expert evaluation of the line's level of luxury, as well as an assessment of user reviews and health ratings.

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• Full payment must be made 75 days prior to departure for most voyages. Special sailings require final payment 105 days in advance of your scheduled sail date.
• Celebrity Cruises' cancellation policy varies by itinerary, duration and whether you choose to purchase a CruiseCare benefits package. Cancellation policies for your voyage can be found on the cruise line's  FAQ page .
• Children younger than 1 are not allowed to sail on Celebrity Cruises' trans-Atlantic, trans-Pacific or select South American sailings, or voyages that require three or more consecutive days at sea. For all other cruise itineraries, Celebrity requires passengers to be at least 6 months old.
• You must be 21 years old to sail unaccompanied on voyages originating in North America and 18 years old for cruises departing from South America, Europe, Asia, Australia and New Zealand (with some exceptions).
• Passengers in need of special medical equipment or extra assistance should call Celebrity's Access Department at 954-628-9708 or email [email protected] before their scheduled departure date.

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• Travelers must have a passport that is valid for at least six months after the completion of their cruise (or three months for cruises with ports in the European Union). If you are on a voyage that begins and ends at the same port in the U.S., you will only need a government-issued photo ID or a birth certificate. Consult Celebrity's  FAQ page  to determine if (based on your nationality and travel plans) you need to acquire a visa before sailing.  
• Along with your passport, remember to bring necessary health documentation, like an inoculation certificate. Vaccination requirements vary by destination. Celebrity advises passengers to consult the  website .
• To expedite the process, you can check-in online up to three days prior to departure. In-person check-in is required at least two hours before your scheduled sail time. You must board the ship at least one hour before your cruise departs. 
• Celebrity recommends booking port excursions and dinner reservations through your Celebrity account before your cruise begins. Travelers can also book dinner reservations and shore excursions once they board the ship. To book dinner reservations during your cruise, call or visit the restaurant's maitre d'. Additionally, Specialty Dining Packages must be purchased at least two days before your departure date.

Disclaimers about ship ratings: A ship’s Health Rating is based on vessel inspection scores published by the Centers for Disease Control and Prevention (CDC). If a ship did not receive a CDC score within 22 months prior to the calculation of its Overall Rating, its Health Rating appears as N/A; in such a case, the ship’s Overall Rating is calculated using the average Health Rating of all CDC-rated ships within the cruise line. All ship Traveler Ratings are based on ratings provided under license by Cruiseline.com.

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Celebrity Cruises Kicks Off 2024 with a Series of Firsts

• January 20, 2024

Celebrity Cruises is celebrating a series of firsts in 2024, with its biggest Caribbean season yet and savings of up to 75 percent, according to a press release.

Celebrity Cruises is now offering up to 75 percent off the fare of the second guest, valid on all sailings from now until April 30, 2026. Guests booking on select dates will also get $200 to spend onboard, which can be used towards a variety of experiences; from spa treatments and shore excursions to the interactive culinary spectacle of Le Petit Chef.

In the line’s biggest Caribbean season so far, Celebrity is deploying nine ships, the most ever deployed in the Caribbean for the brand, with itineraries ranging from new three-night short getaways to 12-night holidays with more time to explore. In addition, select sailings will visit the exclusive island destination, Perfect Day at CocoCay.

In 2024, guests also have the option to explore Alaska like never before onboard an Edge Series ship.

Featured 2024 itineraries include:

• For the first time, the Celebrity Reflection, Celebrity Silhouette and Celebrity Summit will be sailing new three and four-night itineraries every weekend.
• The Celebrity Reflection will offer a three-night Bahamas and Perfect Day sailing, featuring a visit to the private island.
• Celebrity Cruises’ fourth and newest ship, the Celebrity Ascent, will begin its debut Caribbean season, offering a seven-night Bahamas, Mexico, and Grand Cayman Caribbean cruise starting February 4, 2024, sailing from Ft. Lauderdale. The Celebrity Ascent will make roundtrip sailings from Celebrity’s Terminal 25 at Port Everglades every Sunday, operating seven-night Western and Eastern Caribbean itineraries. Eastern Caribbean cruises include calls in San Juan, Puerto Rico; Tortola in the British Virgin Islands and Basseterre, St. Kitts and Nevis, while Western Caribbean sailings will take guests to Nassau, Bahamas; Cozumel, Mexico and George Town in the Cayman Islands.
• The Celebrity Beyond will spend the summer season in the Caribbean. Starting in May 2024, the ship will also be offering calling at Perfect Day at CocoCay on longer itineraries.
• The Celebrity Edge will be spending its first season in Alaska in 2024, offering a seven-night Alaska Dawes Glacier cruise starting on June 7, 2024, departing from Seattle, Washington.
• The Celebrity Ascent will also make its European debut in April 2024. The ship will spend the summer in Europe offering voyages to Mediterranean destinations such as Santorini, Mykonos, Naples, Portofino and the island of Sicily.  The Celebrity Ascent will offer a seven-night Best of Europe cruise starting from Barcelona on June 29, 2024. 

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1 dead, several injured in Honolulu after shuttle bus crashes outside cruise terminal

One person has died and multiple people were injured in a shuttle bus crash in Honolulu , Hawaii on Friday.

"Nine Carnival Miracle guests were hit by a shuttle bus in the transportation area outside the Honolulu cruise terminal on Friday morning," Matt Lupoli, senior manager of the Carnival Cruise Line , told USA TODAY. "Sadly, one guest has died from her injuries. She was traveling with her husband, who was also injured and is expected to recover."

The shuttle bus crashed into pedestrians and two concrete barriers at the terminal. The shuttle bus driver mistakenly stepped on the gas pedal instead of the break when they attempted to stop the bus from moving, Hawaii News Now reported.

All of the victims were taken to local hospitals and are being treated for their injuries. The victims are in different conditions ranging from serious to stable, the news outlet said.

"Members of the Carnival Care Team are assisting the guests. Our thoughts are with the guests affected and their loved ones," Lupoli said.

USA TODAY has reached out to the  Honolulu Police Department and the Honolulu Emergency Medical Services for comment.

1 dead, 13 injured: After man crashes truck into Texas Department of Public Safety building

Eyewitnesses share their experience after the Honolulu shuttle bus crash, reports state

Eyewitness told KITV Island News that the relaxing Friday morning turned deadly after the shuttle bus crash.

"We heard the tire of a vehicle screeching," Lillian Le, a visitor from Denver told the broadcast station. "We looked and it was a bus running over people and hit against a wall."

An employee at the complex said he has never experienced this before.

"We saw the first responders coming, it was substantial, probably about 10 a.m., four or five ambulances, two fire trucks, ten cop cars, looked pretty bad - it's really distressing," Mark Elwell, an employee at the complex wher the accident occurred. "I've worked here 21 years, I've never seen anything to this magnitude, really sad to see, obviously people were hurt pretty bad to be taken away by ambulance."

Jessica Lani Rich, a visitor at the Aloha Society of Hawaii told KITV Island News that the woman who died was celebrating her 46th wedding anniversary with her husband.

Ahjané Forbes is a reporter on the National Trending Team at USA TODAY. Ahjané covers breaking news, car recalls, crime, health, lottery and public policy stories. Email her at  [email protected] . Follow her on  Instagram ,  Threads  and  X @forbesfineest.

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Suri Cruise celebrates her 18th birthday in rainy NYC as estranged dad Tom works in London

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Suri Cruise was photographed celebrating her 18th birthday in New York City while her estranged father, Tom Cruise, worked abroad in London.

According to pictures obtained by Page Six, the birthday girl stepped out in the rainy weather with a friend on Thursday. The pals chatted as Suri held a pink umbrella over their heads.

The teen, who is also the daughter of Katie Holmes, wore jeans, a denim jacket over a brown shirt and black shoes. She carried a blue backpack and held what looked like a birthday gift in her hand.

A day before Suri’s big day, her father, Tom, was spotted overseas in London filming a new project.

The “Mission Impossible” star, 61, flashed a wide grin as he arrived at a helipad and piloted a jet.

Tom and his youngest daughter have not had a close relationship over the past years. In fact, a source exclusively told Page Six earlier this month that the movie star has not seen Suri since 2012 (they were last seen together at Disney World that summer).

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“Katie has safeguarded Suri and she’s a devoted mom,” the insider told us. “This is a girl who is a private citizen. She hasn’t lived her life in public.”

Holmes, who filed for divorce from Tom when Suri was only 6 years old in June 2012, previously told Glamour that she wanted to keep her daughter out of the public eye “because she was so visible at a young age.”

The 45-year-old also revealed in November 2013 court docs that she filed for divorce from Tom “to protect Suri from Scientology ,” a religion that is often referred to as a cult.

While it is believed that Holmes signed several non-disclosure agreements to prevent her from speaking about her marriage to Tom and the Church of Scientology, Suri will be free to discuss the religion and her father now that she is legally an adult.

Though it’s unclear whether the teen will publicly speak about her father, she won’t be joining Scientology anytime soon.

“Suri is not a Scientologist and never will be … she deserves love and sympathy,” former Scientology spokesperson Mike Rinder told Page Six.

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