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Home > Blog > Statistics > Latest Italy Travel Statistics & Data

Latest Italy Travel Statistics & Data

on 11 Oct, 2022

Getting the Latest Italy Travel & Schengen Visa Statistics

Last updated: October 11, 2022, by Grant Thomas 

🔖Cite this webpage (Thomas, Grant. “Latest Italy Travel Statistics & Data”. visasassociation.com, October 11, 2022, https://visasassociation.com/statistics/italy-travel-statistics ) 

Note : The latest statistics and travel data available about Italy are for 2021. We will update this page as soon as 2022 statistics and data on Italian tourism and Schengen Visa for Italy are available.          

Highlights : Latest Italy Travel Statistics & Data 

  • In 2021, Italy received 81,000 ( 28% ) fewer Schengen Visa applications than in 2020.
  • In 2021, Italy’s Schengen Visa approval rate was 90.2% . 
  • In 2021, Italy recorded 289,178 million overnight stays in travel accommodation establishments ( +80,731 million or 28% compared with 2020).
  • In 2021, travel establishments in Italy recorded 78,671 million tourist arrivals ( +22,969 million or 29% compared with 2020).
  • The number of overnight stays in Italy decreased from 436,739 million in 2019 to 289,178 million in 2021 ( -34% ).

Tourism in Italy in 2021: First Signs of Recovery after the Covid-19 Pandemic

In 2020, the COVID-19 pandemic outbreak caused unprecedented disruption to the tourism sector in Italy. 

Lockdowns, curfews, and other restrictions on travel and daily life have caused tourist arrivals to drop to near-zero levels at the end of the first quarter of 2020.

In 2021, vaccination and an easing of travel restrictions led to an increment in tourist arrivals of 32.6% (6.9% more than the EU average).

However, while there was some improvement in 2021, figures remained far from pre-pandemic levels. 

In addition, staff shortages have put the tourism sector in Italy under great pressure. Thousands of vacancies remained unfilled in 2021 after the pandemic-related restrictions led to the loss of more than 200,000 jobs (source: World Travel and Tourism Council – WTTC ). 

Julia Simpson, WTTC President & CEO said that if vacant jobs remain unfilled, it will further jeopardise the chances of the tourism sector to recover from the Covid-19 pandemic. 

The recovery of the travel and tourism industry in Italy could have been more significant if it weren’t for the impact of the Omicron variant which reinstated new travel restrictions.

  • In 2021, Italy received 212,806 Schengen Visa applications, 28% or 81,000 fewer than in 2021.
  • In 2021, Italy received 1,841,000 ( 90% ) fewer Schengen Visa applications than in 2019.
  • Italy issued 190,451 Schengen Visas in 2021, 68,589 or 26% fewer than in 2020 and 1,702,197 or 90% fewer than in 2019.
  • In 2021, Italy’s Schengen Visa approval rate increased by 1.7 percentage points in comparison with 2020.
  • In 2021, Italy received 562,543 or 99% fewer Schengen Visa applications from China in comparison with 2019.
  • The number of tourist overnight stays in Italy for trips related to personal reasons totalled nearly 176 million in 2021 ( 21 million or 12% more than in 2020).
  • In 2021, travel and tourism in Italy generated nearly 9.1% of the Italian GDP, showing an increment of 3 percentage points in comparison to 2020 and a decrease of 1.5 percentage points in comparison to 2019.
  • The total contribution of travel and tourism to GDP in Italy amounted to 162.6 billion euros ( +60 billion euros or +37% in comparison with 2020 and -32.2 billion euros or -16% in comparison with 2019).
  • International tourists in Italy spent 20.8 billion euros in 2021, with 3.5 billion euros or 15% more than in 2020.
  • In 2021, Italy ranked the 5th country with the highest number of Schengen Visa applications received.
  • In 2021, tourist arrivals in Italy grew by 32.6% , with 6.9 percentage points more than the EU average.
  • Nights spent at tourist accommodation establishments in Italy went up by 34.4% in 2021, with 7.1 percentage points more than the EU average.
  • In 2021, 27.4% of the total nights in tourist accommodation in Italy were spent in August, the peak month. 
  • In 2021, 59% of the total nights in tourist accommodations in Italy were spent in hotels and similar accommodations. 
  • In 2021, 63% of the total nights in tourist accommodations in Italy were spent by domestic tourists. 
  • The annual international tourist expenditure in Italy increased by 4 billion euros ( 23% ) in 2021 over the previous year.
  • In 2021, domestic visitors accounted for the highest share of travel and tourism spending in Italy ( 84% ), showing an increment of 14 percentage points in comparison with pre-pandemic levels. 
  • In October 2021, Italy recorded 55.6% fewer international visitors in comparison with October 2019. 
  • In October 2021, Italy recorded 50.1% fewer trips for leisure purposes in comparison with October 2019. 
  • In the first nine months of 2021, Italy received 46.5% fewer tourists over the same period in 2019. 
  • In 2021, leisure travel accounted for the highest tourism expenditure in Italy ( 48.8% ).
  • Overnight visitor expenditure in Italy amounted to 20,200,000 EUR in 2021, with 3,843,000 or 19% more than in 2020.
  • Same-day visitor expenditure in Italy amounted to 1,100,000 EUR in 2021, with 125,000 or 11% more than in 2020.
  • In 2021, the average per night expenditure of international tourists in Italy was 7% higher than in 2020. 
  • In 2021, the average length of stay of international tourists in Italy was 7.8 nights.

Schengen Visa Applications and Tourism in Italy: Latest Trends

Italy’s schengen visa approval rate from 2015 to 2021, countries that submitted the highest number of schengen visa applications for italy from 2015 to 2021, international tourist arrivals in italy from 2015 to 2021, international tourist overnight stays in italy by travel reason from 2015 to 2021 , spending of international tourists in italy from 2015 to 2021, top 5 countries that submitted the highest number of schengen visa applications for italy in 2021, approval rates for the countries that submitted the highest number of schengen visa applications for italy in 2021, top 5 third countries that had the highest rejection rates for the schengen visa for italy in 2021.

Sources:  

European Travel Commission – EUROPEAN TOURISM: TRENDS & PROSPECTS Quarterly report (Q2/2021)  

STATISTA – Tourism in Italian Cities – Statistics & Facts

ISTAT  – Italian National Institute of Statistics

European Commission – Statistics on short-stay visas issued by the Schengen States  

Wikipedia – Tourism in Italy

McKinsey – Perspectives on travel recovery: Italy  

Group Intesa Sanpaolo – 2022: International and Italian tourism scenario  

Banca d’Italia – Survey on International Tourism

OECD – Inbound Tourism      

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2023 Top 10 Nationalities with Highest Schengen Visa Denials

2023 Top 10 Nationalities with Highest Schengen Visa Denials

In 2022, Schengen visa applications witnessed varying degrees of success , and some nationalities faced notably high rejection rates. This list highlights the top 10 nationalities that experienced the highest Schengen visa denials, shedding light on the challenges applicants from these countries encountered in their pursuit of European travel.

  • Here is the table of the top 10 nationalities with the highest Schengen visa denials in 2022, in the sequence you have requested:

Cape Verde: Highest Schengen Visa Rejections in 2022

Cape Verde topped the list with the highest number of Schengen visa application rejections in 2022, registering a staggering 844 rejections per 100,000 people. Among Cape Verdean nationals, a total of 17,572 visa applications were submitted. 

However, a significant portion of these applications, specifically 5,055, faced denials. This resulted in a rejection rate of 28.7% of all applications filed by Cape Verdeans. In practical terms, nearly every third person in the country experienced a visa application rejection during that year, highlighting the substantial challenges faced by Cape Verdean travellers in obtaining Schengen visas.

Kosovo and Suriname: Second and Third Highest Rejection Rates

In the ranking of countries with the highest per capita visa application denials, Kosovo and Suriname occupied the second and third positions, respectively. Kosovo, with 722 denials per 100,000 inhabitants , and Suriname, with 548 denials per 100,000 people , demonstrated significant challenges for their citizens when seeking Schengen visas. 

United Arab Emirates: Significant Rejection Rates

The United Arab Emirates encountered substantial difficulties with Schengen visa applications in 2022, reflecting a challenging landscape for Emirati travellers. Specifically, the data revealed 442 rejections per 100,000 Emirati residents, and a notable rejection rate of 22.4% of the entire population. This translates to approximately every fourth Emirati applicant facing a visa refusal. Alarmingly, a total of 42,105 visa applications from Emiratis were rejected throughout the year, emphasising the considerable obstacles Emirati citizens confronted in obtaining Schengen visas.

Algerians, Tunisians, and Lebanese: High Rejection Rates Persist

Algeria, Tunisia, and Lebanon remained among the top countries grappling with substantial numbers of rejected visa applications in 2022. Algeria, in particular, faced a significant challenge, with 393 visa applications denied per 100,000 residents. 

Tunisia closely followed with 392 rejections per 100,000 applicants, while Lebanon experienced 340 denials per 100,000 citizens. These statistics underscored the significant hurdles that nationals from these countries encountered when seeking Schengen visas, reflecting a persistently high rejection rate among their populations.

Algeria: High Visa Denial Rate

In 2022, Algeria confronted one of the most formidable challenges in securing Schengen visas, with a staggering 45% of its population encountering visa rejections. This alarming rejection rate paints a vivid picture of the difficulties faced by Algerian citizens in obtaining permission to travel to Europe. 

The sheer volume of denied applications for Algerian nationals was staggering, reaching a significant 179,409 . This data underscores the formidable barriers that Algerian travellers encountered in pursuing their European travel aspirations.

Algerians: Highest Expenditures for Rejected Applicants

Among all nationalities grappling with visa denials, Algerians stood out not only for their exceptionally high rejection rates but also for incurring the highest financial expenditures among rejected applicants. The financial toll on Algerians seeking Schengen visas was substantial, amounting to a significant €31.93 million. 

Furthermore, the sheer magnitude of visa denials experienced by Algerians in 2022 was unmatched, solidifying their status as the nationality with the highest number of visa rejections during the year. This combination of high rejection rates and significant financial costs underscores the challenges and frustrations faced by Algerian travellers in their quest for Schengen visas.

Qatar, Morocco, and Armenia: Also Facing High Rejection Rates

Among the top ten nationalities with the highest rejection rates per 100,000 inhabitants in 2022 were Qatar, Morocco, and Armenia, all of which grappled with substantial challenges in securing Schengen visas. These c ountries displayed rejection rates ranging from 200 to 350 denied applicants per 100,000 residents , reflecting the significant obstacles faced by their nationals in their visa application processes.

Qatar: Every Ninth Applicant Denied

Qatar, in particular, experienced a noteworthy visa rejection rate, with 325 denied applicants per 100,000 Qatari nationals. This statistic elucidates that a substantial 8,837 visa applications from Qatari citizens were denied, comprising 11% of the total population that encountered visa denials. 

In practical terms, this meant that nearly every ninth applicant from Qatar faced a visa application rejection during the preceding year. This data highlights the substantial challenges and uncertainties that Qatari travellers encountered in their endeavours to secure Schengen visas.

Morocco: A Significant Proportion Denied Visas

Morocco faced a substantial challenge in its quest for Schengen visas, as nearly every fourth applicant encountered a negative response to their visa application in 2022 . This translated to a significant total of 119,346 denied visa applications throughout the year. 

Remarkably, the visa rejection rate for Moroccan nationals reached a staggering 45.7%, with 315 rejections per 100,000 people. This data underscores the formidable barriers that Moroccan travellers experienced in obtaining Schengen visas, portraying a substantial portion of the population facing visa denials.

Armenia: High Rejection Rate Amongst the Top Ten

Armenia secured a place in the top ten nationalities with the highest visa application denials per 100,000 people in 2022. Specifically, 283 out of every 100,000 Armenians faced visa denials, highlighting the substantial hurdles faced by Armenian nationals in securing Schengen visas. 

The rejection rate for Armenians was noteworthy, with 12.7% of the country's population being denied visas during the year. This marked Armenia as one of the nationalities with the highest rejection rates in this ranking, emphasising the challenges encountered by its citizens in their pursuit of European travel.

Concluding Insights

The analysis of the top 10 nationalities with the highest Schengen visa denials in 2022 reveals several critical takeaways:

Concluding Insights

  • Common Challenges 

Across these nationalities, a common challenge emerged: the formidable hurdles faced by their citizens when seeking Schengen visas. High rejection rates, often reaching alarming levels, underscored the difficulties encountered in navigating the visa application process.

  • Impact on Travel Aspirations

The impact on travel aspirations was substantial. For many individuals within these nationalities, the dream of exploring Europe remained elusive due to the significant number of visa denials. Families, students, and business travellers alike faced limitations on their mobility and opportunities.

  • Potential Policy Implications

These findings highlight the need for a nuanced examination of Schengen visa policies and procedures. Policymakers must consider the unique circumstances of each nationality and strive for greater transparency and fairness in the application process. Measures to improve visa application success rates, such as clearer guidelines and enhanced consular support, could mitigate the challenges faced by these nationals.

Future Trends in Visa Application Dynamics

As we look ahead, several potential trends and changes in visa application dynamics for the nationalities that faced high Schengen visa denials in 2022 are worth considering:

  • Increased Diplomatic Engagement

One potential trend is an increase in diplomatic efforts by these countries to improve visa application processes. Diplomatic negotiations and agreements may aim to address specific issues leading to high rejection rates and create a more favourable environment for their citizens.

  • Technology and Digital Solutions

The digitization of visa application processes may play a significant role in the future. More user-friendly online application systems, electronic document submission, and biometric verification could simplify and expedite the process, potentially reducing rejection rates.

Technology and Digital Solutions

  • Enhanced Consular Support

Nationalities with high visa denial rates may seek to establish stronger consular support networks in Schengen countries. This could include expanding embassy and consulate services, providing better guidance to applicants, and ensuring that their citizens are well-prepared for the application process.

  • Bilateral Agreements

Some countries may pursue bilateral agreements with individual Schengen member states to facilitate travel for specific purposes such as tourism, business, or education. These agreements could provide exemptions or streamlined processes for certain categories of travellers.

  • Advocacy and Lobbying

Civil society organisations, both within these nationalities and internationally, may engage in advocacy and lobbying efforts to highlight the challenges their citizens face in obtaining Schengen visas. Such campaigns could put pressure on Schengen countries to review and amend their visa policies.

Policy Considerations to Address Visa Challenges

To address the challenges faced by the nationalities experiencing high Schengen visa denials in 2022, several policy measures and recommendations can be considered:

  • Review and Transparency

Schengen member states should regularly review their visa application processes and decision-making criteria. Greater transparency in these processes can help applicants understand why their applications were denied and allow them to rectify mistakes.

  • Consular Support

Schengen countries should ensure robust consular support services in the countries with high rejection rates. This includes well-staffed and accessible embassies and consulates to guide applicants through the process and address their concerns.

  • Improved Communication

Schengen embassies and consulates should provide clear and detailed information to applicants about the required documentation, eligibility criteria, and the application timeline. This can reduce the likelihood of errors and misunderstandings.

  • Streamlined Procedures

Simplifying and streamlining visa application procedures, including the digitization of processes, can make it easier for applicants to apply and reduce processing times.

  • Differentiated Visa Categories

Consider creating different visa categories based on the purpose of travel. This could include separate categories for tourists, students, business travellers, and family visits, each with tailored requirements.

Differentiated Visa Categories

Which nationality had the highest Schengen visa rejection rate in 2022?

In 2022, Cape Verde had the highest Schengen visa rejection rate, with 844 rejections per 100,000 people.

What percentage of Schengen visa applications from Cape Verdeans were denied in 2022?

Schengen visa applications from Cape Verdeans faced a denial rate of 28.7% in 2022, indicating that nearly every third applicant received a rejection.

Which countries ranked second and third for the highest per capita visa application denials?

Kosovo ranked second, with 722 denials per 100,000 inhabitants, followed by Suriname in third place with 548 denials per 100,000 people.

What percentage of the population in Algeria was denied visas in 2022?

In 2022, 45% of the population in Algeria encountered visa denials, reflecting significant challenges for Algerian travellers.

Which nationality faced the highest expenditures for rejected Schengen visa applicants?

Algerians incurred the highest expenditures for rejected Schengen visa applicants in 2022, totaling €31.93 million.

How many visa applications from Moroccan nationals were denied in 2022?

A total of 119,346 visa applications from Moroccan nationals were denied in 2022, resulting in a rejection rate of 45.7%.

Which nationality had a rejection rate of 12.7% and faced visa denials in 2022?

Armenia had a rejection rate of 12.7% in 2022, with approximately every eighth person in Armenia experiencing a visa application rejection.

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Italy announces decreto flussi for 2023, 2024, and 2025. new 452,000 visas..

The Italian government goes big by announcing the first-ever immigration flow (Decreto Flussi) three years in advance. Normally, the Italian government announces an annual quota for seasonal and non-seasonal immigration.

On 3 October 2023, the decree was published in the Official Journal. For this reason, the first applications must be sent starting from 2 December 2023. (waiting for official confirmation from the Ministry).

In the implementation of this provision, on 3 October 2023, the Prime Ministerial Decree of 27 September 2023 (so-called Flow Decree 2023-2025) was published in the Official Journal, which provides for a total quota of 452,000 foreign citizens for the years 2023, 2024 and 2025 and defines the entry flow criteria.

Among the common criteria, the reduction of the gap between the size of entry flows and the needs of the labor market stands out, based on incremental planning over the three-year period, consistent with the capacity to welcome and integrate foreign workers into local communities, the extension of economic sectors and the encouragement of the entry of highly qualified workers. Furthermore, further specific criteria are envisaged for entries within and outside the quotas. The quota yearly is as follows:

  • 136,000 foreigners for the year 2023,
  • 151,000 units for the year 2024,
  • 165,000 foreigners for the year 2025.

Decreto Flussi 2023 Application submission dates

Applications can be submitted with the following details:

  • for subordinate permit applications for subordinate work reserved to citizens of countries that have cooperation agreements with Italy can be submitted starting from 9 a.m. December 2nd, 2023.
  • the rest of the subordinate permit applications can be submitted starting from 9 a.m. December 4th, 2023
  • seasonal work permit applications can be submitted starting from 9 a.m. December 12th, 2023.

Applications can be submitted until 31 December 2023. However, for the purposes of acceptance of the application, it is essential to send it within a short time.

For the years 2024 and 2025, requests can be forwarded on 5, 7, and 12 February of each year and up to the respective quotas or, in any case, by 31 December of the reference year.

The implementation methods of the Prime Ministerial Decree in question will be the subject of a specific inter-ministerial circular which will also indicate the documentation useful for the employer’s proof of having verified, at the competent Employment Centre, the unavailability of a worker present on the national territory to fill the job for the requested profile. In this regard, the Decree identifies the following alternative hypotheses of “unavailability”:

  • lack of response from the Employment Center within 15 days of the employer’s request;
  • the unsuitability of the worker sent by the Employment Center ascertained by the employer;
  • failure to present, without justified reason, the workers identified by the Employment Center within 20 days following the request.

Decreto Flussi 2023 Eligible Countries

For the 2023, Decreto Flussi program, the following countries are eligible:

  • Bangladesh,
  • Bosnia-Herzegovina,
  • Korea (Republic of Korea),
  • Ivory Coast,
  • El Salvador,
  • Philippines,
  • Kyrgyzstan,
  • Montenegro,
  • Republic of North Macedonia,

Decreto Flussi 2023 Eligible Job Sectors

The following job sectors have been set aside as eligible for the immigration program:

  • freight transportation on behalf of third parties, 
  • building, 
  • hospitality and tourism, 
  • mechanics, 
  • telecommunications, 
  • food, 
  • shipbuilding, 
  • transportation of passengers by bus, 
  • fishing, 
  • hairdressing, 
  • electricians, 
  • plumbers, 
  • family care and support services.

Non-seasonal subordinate work and self-employment

For reasons of non-seasonal subordinate work in certain sectors (e.g. transport, construction, tourism-hotel, and telecommunications) and self-employment, 53,450 units are admitted in Italy for 2023, 61,950 units for 2024, and 71,450 units for 2025. Within these quotas, admissions are distributed as follows:

Seasonal work

Furthermore, entry into Italy for seasonal subordinate work in the agricultural and tourism-hotel sectors is permitted for citizens of the above-mentioned countries within the limit of 82,550 units for 2023, 89,050 units for 2024, and 93,550 units for 2025. Within these quotas, entries are distributed as follows:

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This is the most popular destination in Schengen area for Indians

Schengen visa 2023: the schengen area is eu passport-free zone that covers most european countries..

France is the most popular destination for Indian travellers among Schengen states, a report by the Schengen Visa Statistics 2022 showed. But France also had the largest visa rejections in 2022, the report added. The country- one of the five most popular Schengen destinations for Indians- saw 1.38 lakh visa applications in 2022, followed by Switzerland at 1.06 lakh applications, Spain at 80,098 applications, Germany at 76,352 applications and the Netherlands at 52,616 applications, the report showed.

Schengen Visa 2023: France was among the five most popular Schengen destinations for Indians.(Unsplash)

France's visa rejection rate was 20.12 per cent, Spain's 18.5 per cent and Switzerland’s was as low as 13.2 per cent, data showed.

Read more: Australia tourist visa explained: Types, application process and extension

The Schengen area is EU passport-free zone that covers most European countries. It is the largest free travel area in the world and can be visited using a short stay visa- Schengen visa. A person with a Schengen visa- the most common visa used for travelling in Europe- can stay up to 90 days in the Schengen area.

The visa allows its holder to enter the country and travel freely in the Schengen zone from any of the Schengen member countries. There are no border controls within the zone.

Germany saw the lowest rate of visa rejection in 2022 at 11.33 per cent with 8,615 visas being rejected, the report claimed while Iceland saw 1,861 applications rejected. Hungary refused 9,046 applications, Belgium 4,824 visa applications and Norway 18,016 application.

Currently, there are 27 European countries in the Schengen Area. These include Austria, Belgium, the Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Italy, Spain, Sweden, Switzerland, and Croatia.

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Accommodation

Industry-specific and extensively researched technical data (partially from exclusive partnerships). A paid subscription is required for full access.

  • Monthly number of tourist arrivals in accommodation establishments in Italy 2019-2023

In September 2023, accommodation establishments in Italy recorded approximately 14 million tourist arrivals, including international and domestic travelers. That month, tourist arrivals increased over the same period of the previous year and also exceeded the figure reported in September 2019, before the impact of the coronavirus (COVID-19) pandemic.

Number of tourist arrivals in accommodation establishments in Italy from January 2019 to April 2023 (in 1,000s)

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Show sources information Show publisher information Use Ask Statista Research Service

November 2023

January 2019 to September 2023

figures include international and domestic tourists

¹ Data from January to September 2023 are provisional. Figures have been rounded. The release date is the date of access.

Other statistics on the topic

  • Most expensive cities for average price in four-star hotels in Italy 2023
  • Italian cities with the highest occupancy rate in four-star hotels 2023
  • Number of Airbnb listings in selected Italian cities 2023
  • Number of hotels in Italy 2012-2022, by rating

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Statistics on " Accommodation in Italy "

  • Number of hotel and non-hotel accommodation in Italy 2019-2022
  • Tourism and hospitality employment in Italy 2019-2022, by segment
  • Revenue of the accommodation industry in Italy 2016-2021, by segment
  • Revenue change in the hospitality industry in Italy 2020-2022, by segment
  • Distribution of trips made by Italians 2022, by accommodation
  • Overnight stays in Italy 2015-2022, by accommodation type
  • Number of hotels in Italy 2022, by region
  • Number of hotel rooms in Italy 2022, by region
  • Occupancy rate of hotels and similar accommodation in Italy 2012-2021
  • Number of bed and breakfasts in Italy 2010-2022
  • Number of holiday dwellings available for rent in Italy 2010-2022
  • Number of agritourism establishments in Italy 2012-2022
  • Number of campsites and holiday villages in Italy 2010-2022
  • Number of youth hostels in Italy 2010-2022
  • Number of Airbnb listings in Rome 2023, by room type
  • Number of Airbnb listings in Milan, Italy 2023, by room type
  • Number of Airbnb listings in Florence, Italy 2023, by room type
  • Number of Airbnb listings in Venice, Italy 2023, by room type
  • Average price per night of accommodation on Airbnb in selected Italian cities 2023
  • Travel product bookings in Italy 2023
  • Travel product online bookings in Italy 2023
  • Hotel / private accommodation online bookings by brand in Italy 2023

Other statistics that may interest you Accommodation in Italy

  • Premium Statistic Number of hotel and non-hotel accommodation in Italy 2019-2022
  • Premium Statistic Tourism and hospitality employment in Italy 2019-2022, by segment
  • Premium Statistic Revenue of the accommodation industry in Italy 2016-2021, by segment
  • Premium Statistic Revenue change in the hospitality industry in Italy 2020-2022, by segment
  • Premium Statistic Distribution of trips made by Italians 2022, by accommodation
  • Premium Statistic Monthly number of tourist arrivals in accommodation establishments in Italy 2019-2023
  • Premium Statistic Overnight stays in Italy 2015-2022, by accommodation type
  • Premium Statistic Number of hotels in Italy 2012-2022, by rating
  • Premium Statistic Number of hotels in Italy 2022, by region
  • Premium Statistic Number of hotel rooms in Italy 2022, by region
  • Premium Statistic Occupancy rate of hotels and similar accommodation in Italy 2012-2021
  • Premium Statistic Italian cities with the highest occupancy rate in four-star hotels 2023
  • Premium Statistic Most expensive cities for average price in four-star hotels in Italy 2023

Non-hotel accommodation

  • Premium Statistic Number of bed and breakfasts in Italy 2010-2022
  • Premium Statistic Number of holiday dwellings available for rent in Italy 2010-2022
  • Premium Statistic Number of agritourism establishments in Italy 2012-2022
  • Premium Statistic Number of campsites and holiday villages in Italy 2010-2022
  • Premium Statistic Number of youth hostels in Italy 2010-2022
  • Basic Statistic Number of Airbnb listings in selected Italian cities 2023
  • Basic Statistic Number of Airbnb listings in Rome 2023, by room type
  • Basic Statistic Number of Airbnb listings in Milan, Italy 2023, by room type
  • Basic Statistic Number of Airbnb listings in Florence, Italy 2023, by room type
  • Basic Statistic Number of Airbnb listings in Venice, Italy 2023, by room type
  • Basic Statistic Average price per night of accommodation on Airbnb in selected Italian cities 2023

Accommodation bookings

  • Premium Statistic Travel product bookings in Italy 2023
  • Premium Statistic Travel product online bookings in Italy 2023
  • Premium Statistic Hotel / private accommodation online bookings by brand in Italy 2023

Further related statistics

  • Premium Statistic Italy: average tourists' length of stay Florence municipal area 2015-2016
  • Premium Statistic Italy: number of non-EU tourists in Florence YoY growth, by country 2016
  • Premium Statistic Italy: overnights of foreign tourists in Florence municipal area, Tuscany 2015-2016
  • Premium Statistic Italy: hotels occupation rate in Florence 2016, by hotel rating
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  • Premium Statistic Number of rooms in hotels and similar establishments Singapore 2011-2020
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  • Premium Statistic Italy: touristic inbound bed nights 2014-Q3 2016
  • Premium Statistic Number of international tourist arrivals by sea Myanmar 2010-2019
  • Premium Statistic Leading European countries in the Travel & Tourism Development Index 2021
  • Premium Statistic Inbound arrivals by railways Malaysia 2013-2020
  • Premium Statistic Number of international tourist arrivals by land Myanmar 2010-2019
  • Premium Statistic Leading countries in the MEA in the Travel & Tourism Competitiveness Index 2018

Further Content: You might find this interesting as well

  • Italy: average tourists' length of stay Florence municipal area 2015-2016
  • Italy: number of non-EU tourists in Florence YoY growth, by country 2016
  • Italy: overnights of foreign tourists in Florence municipal area, Tuscany 2015-2016
  • Italy: hotels occupation rate in Florence 2016, by hotel rating
  • Tourist arrivals from ASEAN countries in Malaysia 2017-2022
  • Projected international tourist arrivals in Latin America for 2020 and 2030
  • Number of international tourist arrivals in India 2010-2021
  • Italy: touristic bednights and arrivals 2016
  • Number of rooms in hotels and similar establishments Singapore 2011-2020
  • Arrivals of overnight foreign tourists in China 2019, by region
  • Number of international tourist arrivals in Saudi Arabia 2010-2018
  • Italy: touristic inbound bed nights 2014-Q3 2016
  • Number of international tourist arrivals by sea Myanmar 2010-2019
  • Leading European countries in the Travel & Tourism Development Index 2021
  • Inbound arrivals by railways Malaysia 2013-2020
  • Number of international tourist arrivals by land Myanmar 2010-2019
  • Leading countries in the MEA in the Travel & Tourism Competitiveness Index 2018

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Italy's battle against mass tourism

As Italy prepares to welcome a record number of tourists in 2023, cities and regions such as Venice and Sardinia are introducing bans, controls and fees to try to manage the crowds. Will they work?

Tourists in Venice are expected to be on their best behavior. For years, the northern Italian city has been fighting the negative aspects of mass tourism — and as a result, strict rules for vacationers are being enforced this summer.

It's now forbidden to walk around the city naked or to jump into the canals for a swim. Tourists had also better watch where they take a seat — sitting and lying down is prohibited on sidewalks and bridges and on the sides of fountains and stairs. Violators will be fined.

Entrance fee postponed until 2024

The city's government also aims to limit the number of people entering Venice. In 2019, Venice counted 5.5 million visitors, which is 100 times the population of the city. The introduction of an  entrance fee for travelers not staying the night, which was announced several years ago by the Venice city council, has yet to be put in place. It has now been postponed until 2024.

The entry fee will then be tested on a trial basis during 20 days when crowds in the city are particularly heavy, according to a city government spokesperson. "However, the matter is very complex," he added. "The city of Venice is the first in Italy to implement this measure. We want to be sure that everything is done properly." There is no model to follow, he pointed out.

Access to beaches strictly regulated

Venice, however, is not the only place in Italy that is implementing measures in order to  manage crowds of tourists.

This summer in the municipality of Baunei on Sardinia, access to some of the most sought-after beaches is being strictly regulated, as the newspaper Il Messaggero  reports. There are a limited number of places per day on such beaches, which must be reserved and paid for in advance.

Italy is experiencing unprecedented numbers of vacationers this summer. According to the market research institute Demoskopika, the country will set a new  tourist record in 2023. The number of visitors is expected to reach 68 million people — almost 3 million more than before the pandemic in 2019. The rush is causing problems in many places, including on the country's smaller islands, where rental car traffic clogs streets in the summer months.

Tourists can't have cars

As a result, tourists are now banned from bringing their own vehicles to the islands of Lampedusa and Linosa, located between Sicily and North Africa. The same applies on the island of Procida in the Gulf of Naples.

"This is the only measure that works," Procida mayor Raimondo Ambrosino told newspaper Il Messaggero . "We are the most densely populated island in Europe, and for us mobility is a problem."

Every year, he said, 600,000 tourists come to the 4-square-kilometer (1.5-square-mile) island, and they mostly want to walk anyway. Cars and mopeds only cause unnecessary chaos.

This summer, access to the Pragser Wildsee lake in the Fanes-Sennes-Prags Nature Park in the northern Italian province of South Tyrol is also being controlled. You can only go there if you book a ticket online in advance, use public transport, travel by bike or walk. This is intended to limit the steadily increasing number of visitors. In addition, South Tyrol has also imposed a limit on the number of beds in tourist accommodation facilities.

Portofino gets strict

In the coastal town of Portofino on the Italian Riviera, not far from Genoa, the city's mayor has taken measures to combat overtourism.

On summer days,  thousands of vacationers crowd the narrow streets around the harbor.

To prevent complete chaos from breaking out in the picturesque town, a new regulation in force this summer allows police officers to fine tourists up to €275 ($303) for "lingering" to take selfies in certain Instagram-famous areas, which are now marked as red zones or "no waiting" areas.

"The ordinance prohibits gatherings in certain areas of the borough where getting around is so difficult that police must be called in to control pedestrians," Portofino Mayor Matteo Viacava told news portal Leggo . "This is a commonsense safety measure." Tour operators and guides, in particular, are urged to make sure that groups of tourists do not gather in certain areas, he said.

Rules of etiquette for vacationers

There's something else that's a thorn in Mayor Viacava's side: badly behaved tourists. For this reason, Portofino put another ordinance in effect this May, which details a series of rules of etiquette for tourists, as reported by Il Secolo XIX . In the town center, it is now forbidden to walk barefoot, in a bikini or with one's upper body unclothed.

It's also forbidden to sit on the stairs or on the ground. "Our goal is not to drive tourists away or discourage them from visiting," mayor Viacava told Il Secolo XIX . "Everyone must do their part to contribute to the beauty of Portofino by behaving properly."

This article was translated from German.

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These 3 countries rejected nearly 50% of Schengen Visa requests from India

By Ria Gupta

Sailing boats on Senglea marina in Grand Bay Valetta Malta

The  Schengen visa statistics for 2022 are out. Indian travellers filed over 6 lakh visa applications in 2022–the third highest in the world, but also faced a steep rejection rate of 18%.  Estonia ,  Malta and  Slovenia rejected the highest percentage of Schengen visa applications from India last year, while Germany, Italy and Hungary were most accommodating. Here are the details:

How did Schengen visa applications from India perform?

As per data by  Schengen Visa Info ,  a website that reports on the matter,  Estonia rejected the highest share of visas from India in 2022, canning 56% of 1,986 applications.  Malta declined 506 of 1,220 visas at a 45% rejection rate.  Slovenia rejected 44.5% of 2,732 visas. Going by volume, a different set of countries end up rejecting a higher number of visas. In 2022:  Switzerland rejected 13,984 of 1,06,025 visas, though the country’s overall rejection rate was significantly lower than the average at 13%.  France rejected 19.9% or 27,681 of 1,38,643 visas and  Spain declined 14,852 or 18.5% of 80,098 visas.  Austria rejected 5,945 of 24,791 visas at a 24% rejection rate, while  Greece rejected 34.7% or 9,118 of 27,457 and  Portugal turned down 1,593 of 5,326 visas (29.9%).  Sweden got 27,775 applications, and rejected 5,110 or 18.7% of them.

Best countries for Schengen visas for India travellers

It might also help to know that  Germany ( check flights ) had the lowest rejection rate for Indians, having rejected only eight out of 6,345 Schengen visas at the Bengaluru consulate, one application in Kolkata and two in Chennai.  Italy ( check flights ) and  Hungary ( check flights ) were next in line, with rejection rates of 11.5% (794 of 6,909 visas rejected) and 12.1% (1,098 of 9,046 visas rejected) respectively.

Where does India stand in the Schengen visa market?

Consulates around the world recorded 75,72,755 short-term Schengen visa applications last year.  Türkiye has taken the first spot with the most number of requests (7,78,409) and  Russia comes second (6,87,239).  India stood at number three–with Indians making 6,71,928 uniform visa applications to the Schengen region in 2022. Out of these, 1,21,188 were declined at the rejection rate of 18%. This is higher than the average rejection rate across the world, which stands at 17.9%. Only  Algeria fared worse than India in terms of numbers, with 1,79,409 of total Schengen visa applications being rejected.

Is there a trend?

Visa patterns may change over years. The world saw a significantly larger volume of applications in 2022 as compared to the year before that. In 2021, only 29,26,104 applications were filed all over. And yet, the numbers still haven’t matched up to pre-covid years. That’s not the only thing–average visa rejection rates too have gone up in 2022 from 13.4% in 2021. But the bright spots were Sweden, which declined only 18.7% of visa requests from India last year, against 42.26% in 2021, and Switzerland, which also granted a lot more visas to Indians in 2022, with the rejection rate dropping to 13% last year from 21% in 2021. France too issued more Schengen visas to Indian travellers last year than in 2021, with its rejection rate dipping from 30.8% to 19.9%.

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Want to work remotely in Italy? The country just launched its new digital nomad visa.

italy tourist visa success rate 2023

Remote workers with dreams of working from the rolling hills of Tuscany or the cliffs of Positano are now one step closer to making that reality. Italy launched a new digital nomad visa.

Two years after its announcement, the highly anticipated digital nomad visa officially became available for those eligible on April 4.  

“Italian-style, everything happens slowly,” said Nick Metta, a lawyer for the law firm Studio Legale Metta , which has helped Americans relocate to Italy for decades. “Now there is a pipeline of people waiting just to file the application. It's been a long-awaited visa.” 

Most of Metta’s clients would previously apply for a student visa, which allowed them to work part time in Italy. 

Under the new visa, people will be able to work from Italy for one year, with the option to renew once their visa is due for expiration. Without a visa, U.S. travelers could only stay in Italy for up to 90 days without the ability to work.

Learn more: Best travel insurance

The launch makes Italy the latest European country to offer a digital nomad visa , which has already been available in Greece and Hungary. 

Here’s everything we know about the digital nomad visa for Italy:

Destinations behind a paywall? What to know about the increasing tourist fees worldwide.

Who can apply for a digital nomad visa in Italy?

According to the official decree , the visa is meant for those who “carry out a highly qualified work activity through the use of technological tools that allow you to work remotely.” 

The regulations define eligible applicants as “digital nomads,” self-employed freelancers, “remote workers,” or those employed by a company outside of Italy and can work from anywhere, according to Studio Legale Metta.

To qualify for the visa, the applicant has to meet certain requirements:

◾ A university or college degree or an accredited professional license.

◾ Six months of work experience in the industry, or five years for applicants without a university degree.

◾ An existing employment contract.

◾ A criminal record check.

◾ Proof of an annual income of 28,000 euros (about $29,880.06).

◾ Evidence of housing in Italy.

◾ Evidence of health insurance coverage.

Applicants can also apply to have family members join them on their Italian move, but the government has to give the final approval. 

How do I apply for the digital nomad visa in Italy?

Thankfully, Metta said the paperwork for the digital nomad visa isn’t “too complicated.” 

The first stop for interested applicants will be the Italian Consulate for their area. “Consulates are basically the front of the government to receive the applications,” Metta said. Interested applicants can book an appointment with the consulate and start gathering their necessary documents. People can also apply by mailing in their application. (However, Metta did mention consulate websites are often confusing and outdated, so working with a relocation service can make things easier.)

To apply, applicants will also need a passport with an expiration date at least three months after the end of the visa period and two passport-sized photos.

Relocation services can also help people navigate the sometimes complicated process of applying for a visa, such as negotiating early termination penalties with landlords in Italy. 

These services also help people with state and tax planning, especially if people own assets in the U.S., like a house. Once in Italy, people need to register their residency with the town hall, which will determine what sort of taxes they’ll pay. People can speak to an international tax specialist to figure out their future taxes as well. 

How much will the visa cost?

According to Studio Legale Metta, the application fee is 116 euros (about $123.78) per person.

How long will the application process take?

Not too long, actually. Metta estimates the process could take just three weeks if applicants are “well-organized and have all your tax documents filed.”

Kathleen Wong is a travel reporter for USA TODAY based in Hawaii. You can reach her at [email protected] .

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