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Tourism’s Importance for Growth Highlighted in World Economic Outlook Report

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  • 10 Nov 2023

Tourism has again been identified as a key driver of economic recovery and growth in a new report by the International Monetary Fund (IMF). With UNWTO data pointing to a return to 95% of pre-pandemic tourist numbers by the end of the year in the best case scenario, the IMF report outlines the positive impact the sector’s rapid recovery will have on certain economies worldwide.

According to the World Economic Outlook (WEO) Report , the global economy will grow an estimated 3.0% in 2023 and 2.9% in 2024. While this is higher than previous forecasts, it is nevertheless below the 3.5% rate of growth recorded in 2022, pointing to the continued impacts of the pandemic and Russia's invasion of Ukraine, and from the cost-of-living crisis.

Tourism key sector for growth

The WEO report analyses economic growth in every global region, connecting performance with key sectors, including tourism. Notably, those economies with "large travel and tourism sectors" show strong economic resilience and robust levels of economic activity. More specifically, countries where tourism represents a high percentage of GDP   have recorded faster recovery from the impacts of the pandemic in comparison to economies where tourism is not a significant sector.

As the report Foreword notes: "Strong demand for services has supported service-oriented economies—including important tourism destinations such as France and Spain".

Looking Ahead

The latest outlook from the IMF comes on the back of UNWTO's most recent analysis of the prospects for tourism, at the global and regional levels. Pending the release of the November 2023 World Tourism Barometer , international tourism is on track to reach 80% to 95% of pre-pandemic levels in 2023. Prospects for September-December 2023 point to continued recovery, driven by the still pent-up demand and increased air connectivity particularly in Asia and the Pacific where recovery is still subdued.

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  • Download the News Release on PDF
  • UNWTO World Tourism Barometer
  • IMF World Economic Outlook

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The future of tourism: Bridging the labor gap, enhancing customer experience

As travel resumes and builds momentum, it’s becoming clear that tourism is resilient—there is an enduring desire to travel. Against all odds, international tourism rebounded in 2022: visitor numbers to Europe and the Middle East climbed to around 80 percent of 2019 levels, and the Americas recovered about 65 percent of prepandemic visitors 1 “Tourism set to return to pre-pandemic levels in some regions in 2023,” United Nations World Tourism Organization (UNWTO), January 17, 2023. —a number made more significant because it was reached without travelers from China, which had the world’s largest outbound travel market before the pandemic. 2 “ Outlook for China tourism 2023: Light at the end of the tunnel ,” McKinsey, May 9, 2023.

Recovery and growth are likely to continue. According to estimates from the World Tourism Organization (UNWTO) for 2023, international tourist arrivals could reach 80 to 95 percent of prepandemic levels depending on the extent of the economic slowdown, travel recovery in Asia–Pacific, and geopolitical tensions, among other factors. 3 “Tourism set to return to pre-pandemic levels in some regions in 2023,” United Nations World Tourism Organization (UNWTO), January 17, 2023. Similarly, the World Travel & Tourism Council (WTTC) forecasts that by the end of 2023, nearly half of the 185 countries in which the organization conducts research will have either recovered to prepandemic levels or be within 95 percent of full recovery. 4 “Global travel and tourism catapults into 2023 says WTTC,” World Travel & Tourism Council (WTTC), April 26, 2023.

Longer-term forecasts also point to optimism for the decade ahead. Travel and tourism GDP is predicted to grow, on average, at 5.8 percent a year between 2022 and 2032, outpacing the growth of the overall economy at an expected 2.7 percent a year. 5 Travel & Tourism economic impact 2022 , WTTC, August 2022.

So, is it all systems go for travel and tourism? Not really. The industry continues to face a prolonged and widespread labor shortage. After losing 62 million travel and tourism jobs in 2020, labor supply and demand remain out of balance. 6 “WTTC research reveals Travel & Tourism’s slow recovery is hitting jobs and growth worldwide,” World Travel & Tourism Council, October 6, 2021. Today, in the European Union, 11 percent of tourism jobs are likely to go unfilled; in the United States, that figure is 7 percent. 7 Travel & Tourism economic impact 2022 : Staff shortages, WTTC, August 2022.

There has been an exodus of tourism staff, particularly from customer-facing roles, to other sectors, and there is no sign that the industry will be able to bring all these people back. 8 Travel & Tourism economic impact 2022 : Staff shortages, WTTC, August 2022. Hotels, restaurants, cruises, airports, and airlines face staff shortages that can translate into operational, reputational, and financial difficulties. If unaddressed, these shortages may constrain the industry’s growth trajectory.

The current labor shortage may have its roots in factors related to the nature of work in the industry. Chronic workplace challenges, coupled with the effects of COVID-19, have culminated in an industry struggling to rebuild its workforce. Generally, tourism-related jobs are largely informal, partly due to high seasonality and weak regulation. And conditions such as excessively long working hours, low wages, a high turnover rate, and a lack of social protection tend to be most pronounced in an informal economy. Additionally, shift work, night work, and temporary or part-time employment are common in tourism.

The industry may need to revisit some fundamentals to build a far more sustainable future: either make the industry more attractive to talent (and put conditions in place to retain staff for longer periods) or improve products, services, and processes so that they complement existing staffing needs or solve existing pain points.

One solution could be to build a workforce with the mix of digital and interpersonal skills needed to keep up with travelers’ fast-changing requirements. The industry could make the most of available technology to provide customers with a digitally enhanced experience, resolve staff shortages, and improve working conditions.

Would you like to learn more about our Travel, Logistics & Infrastructure Practice ?

Complementing concierges with chatbots.

The pace of technological change has redefined customer expectations. Technology-driven services are often at customers’ fingertips, with no queues or waiting times. By contrast, the airport and airline disruption widely reported in the press over the summer of 2022 points to customers not receiving this same level of digital innovation when traveling.

Imagine the following travel experience: it’s 2035 and you start your long-awaited honeymoon to a tropical island. A virtual tour operator and a destination travel specialist booked your trip for you; you connected via videoconference to make your plans. Your itinerary was chosen with the support of generative AI , which analyzed your preferences, recommended personalized travel packages, and made real-time adjustments based on your feedback.

Before leaving home, you check in online and QR code your luggage. You travel to the airport by self-driving cab. After dropping off your luggage at the self-service counter, you pass through security and the biometric check. You access the premier lounge with the QR code on the airline’s loyalty card and help yourself to a glass of wine and a sandwich. After your flight, a prebooked, self-driving cab takes you to the resort. No need to check in—that was completed online ahead of time (including picking your room and making sure that the hotel’s virtual concierge arranged for red roses and a bottle of champagne to be delivered).

While your luggage is brought to the room by a baggage robot, your personal digital concierge presents the honeymoon itinerary with all the requested bookings. For the romantic dinner on the first night, you order your food via the restaurant app on the table and settle the bill likewise. So far, you’ve had very little human interaction. But at dinner, the sommelier chats with you in person about the wine. The next day, your sightseeing is made easier by the hotel app and digital guide—and you don’t get lost! With the aid of holographic technology, the virtual tour guide brings historical figures to life and takes your sightseeing experience to a whole new level. Then, as arranged, a local citizen meets you and takes you to their home to enjoy a local family dinner. The trip is seamless, there are no holdups or snags.

This scenario features less human interaction than a traditional trip—but it flows smoothly due to the underlying technology. The human interactions that do take place are authentic, meaningful, and add a special touch to the experience. This may be a far-fetched example, but the essence of the scenario is clear: use technology to ease typical travel pain points such as queues, misunderstandings, or misinformation, and elevate the quality of human interaction.

Travel with less human interaction may be considered a disruptive idea, as many travelers rely on and enjoy the human connection, the “service with a smile.” This will always be the case, but perhaps the time is right to think about bringing a digital experience into the mix. The industry may not need to depend exclusively on human beings to serve its customers. Perhaps the future of travel is physical, but digitally enhanced (and with a smile!).

Digital solutions are on the rise and can help bridge the labor gap

Digital innovation is improving customer experience across multiple industries. Car-sharing apps have overcome service-counter waiting times and endless paperwork that travelers traditionally had to cope with when renting a car. The same applies to time-consuming hotel check-in, check-out, and payment processes that can annoy weary customers. These pain points can be removed. For instance, in China, the Huazhu Hotels Group installed self-check-in kiosks that enable guests to check in or out in under 30 seconds. 9 “Huazhu Group targets lifestyle market opportunities,” ChinaTravelNews, May 27, 2021.

Technology meets hospitality

In 2019, Alibaba opened its FlyZoo Hotel in Huangzhou, described as a “290-room ultra-modern boutique, where technology meets hospitality.” 1 “Chinese e-commerce giant Alibaba has a hotel run almost entirely by robots that can serve food and fetch toiletries—take a look inside,” Business Insider, October 21, 2019; “FlyZoo Hotel: The hotel of the future or just more technology hype?,” Hotel Technology News, March 2019. The hotel was the first of its kind that instead of relying on traditional check-in and key card processes, allowed guests to manage reservations and make payments entirely from a mobile app, to check-in using self-service kiosks, and enter their rooms using facial-recognition technology.

The hotel is run almost entirely by robots that serve food and fetch toiletries and other sundries as needed. Each guest room has a voice-activated smart assistant to help guests with a variety of tasks, from adjusting the temperature, lights, curtains, and the TV to playing music and answering simple questions about the hotel and surroundings.

The hotel was developed by the company’s online travel platform, Fliggy, in tandem with Alibaba’s AI Labs and Alibaba Cloud technology with the goal of “leveraging cutting-edge tech to help transform the hospitality industry, one that keeps the sector current with the digital era we’re living in,” according to the company.

Adoption of some digitally enhanced services was accelerated during the pandemic in the quest for safer, contactless solutions. During the Winter Olympics in Beijing, a restaurant designed to keep physical contact to a minimum used a track system on the ceiling to deliver meals directly from the kitchen to the table. 10 “This Beijing Winter Games restaurant uses ceiling-based tracks,” Trendhunter, January 26, 2022. Customers around the world have become familiar with restaurants using apps to display menus, take orders, and accept payment, as well as hotels using robots to deliver luggage and room service (see sidebar “Technology meets hospitality”). Similarly, theme parks, cinemas, stadiums, and concert halls are deploying digital solutions such as facial recognition to optimize entrance control. Shanghai Disneyland, for example, offers annual pass holders the option to choose facial recognition to facilitate park entry. 11 “Facial recognition park entry,” Shanghai Disney Resort website.

Automation and digitization can also free up staff from attending to repetitive functions that could be handled more efficiently via an app and instead reserve the human touch for roles where staff can add the most value. For instance, technology can help customer-facing staff to provide a more personalized service. By accessing data analytics, frontline staff can have guests’ details and preferences at their fingertips. A trainee can become an experienced concierge in a short time, with the help of technology.

Apps and in-room tech: Unused market potential

According to Skift Research calculations, total revenue generated by guest apps and in-room technology in 2019 was approximately $293 million, including proprietary apps by hotel brands as well as third-party vendors. 1 “Hotel tech benchmark: Guest-facing technology 2022,” Skift Research, November 2022. The relatively low market penetration rate of this kind of tech points to around $2.4 billion in untapped revenue potential (exhibit).

Even though guest-facing technology is available—the kind that can facilitate contactless interactions and offer travelers convenience and personalized service—the industry is only beginning to explore its potential. A report by Skift Research shows that the hotel industry, in particular, has not tapped into tech’s potential. Only 11 percent of hotels and 25 percent of hotel rooms worldwide are supported by a hotel app or use in-room technology, and only 3 percent of hotels offer keyless entry. 12 “Hotel tech benchmark: Guest-facing technology 2022,” Skift Research, November 2022. Of the five types of technology examined (guest apps and in-room tech; virtual concierge; guest messaging and chatbots; digital check-in and kiosks; and keyless entry), all have relatively low market-penetration rates (see sidebar “Apps and in-room tech: Unused market potential”).

While apps, digitization, and new technology may be the answer to offering better customer experience, there is also the possibility that tourism may face competition from technological advances, particularly virtual experiences. Museums, attractions, and historical sites can be made interactive and, in some cases, more lifelike, through AR/VR technology that can enhance the physical travel experience by reconstructing historical places or events.

Up until now, tourism, arguably, was one of a few sectors that could not easily be replaced by tech. It was not possible to replicate the physical experience of traveling to another place. With the emerging metaverse , this might change. Travelers could potentially enjoy an event or experience from their sofa without any logistical snags, and without the commitment to traveling to another country for any length of time. For example, Google offers virtual tours of the Pyramids of Meroë in Sudan via an immersive online experience available in a range of languages. 13 Mariam Khaled Dabboussi, “Step into the Meroë pyramids with Google,” Google, May 17, 2022. And a crypto banking group, The BCB Group, has created a metaverse city that includes representations of some of the most visited destinations in the world, such as the Great Wall of China and the Statue of Liberty. According to BCB, the total cost of flights, transfers, and entry for all these landmarks would come to $7,600—while a virtual trip would cost just over $2. 14 “What impact can the Metaverse have on the travel industry?,” Middle East Economy, July 29, 2022.

The metaverse holds potential for business travel, too—the meeting, incentives, conferences, and exhibitions (MICE) sector in particular. Participants could take part in activities in the same immersive space while connecting from anywhere, dramatically reducing travel, venue, catering, and other costs. 15 “ Tourism in the metaverse: Can travel go virtual? ,” McKinsey, May 4, 2023.

The allure and convenience of such digital experiences make offering seamless, customer-centric travel and tourism in the real world all the more pressing.

Hotel service bell on a table white glass and simulation hotel background. Concept hotel, travel, room - stock photo

Three innovations to solve hotel staffing shortages

Is the future contactless.

Given the advances in technology, and the many digital innovations and applications that already exist, there is potential for businesses across the travel and tourism spectrum to cope with labor shortages while improving customer experience. Process automation and digitization can also add to process efficiency. Taken together, a combination of outsourcing, remote work, and digital solutions can help to retain existing staff and reduce dependency on roles that employers are struggling to fill (exhibit).

Depending on the customer service approach and direct contact need, we estimate that the travel and tourism industry would be able to cope with a structural labor shortage of around 10 to 15 percent in the long run by operating more flexibly and increasing digital and automated efficiency—while offering the remaining staff an improved total work package.

Outsourcing and remote work could also help resolve the labor shortage

While COVID-19 pushed organizations in a wide variety of sectors to embrace remote work, there are many hospitality roles that rely on direct physical services that cannot be performed remotely, such as laundry, cleaning, maintenance, and facility management. If faced with staff shortages, these roles could be outsourced to third-party professional service providers, and existing staff could be reskilled to take up new positions.

In McKinsey’s experience, the total service cost of this type of work in a typical hotel can make up 10 percent of total operating costs. Most often, these roles are not guest facing. A professional and digital-based solution might become an integrated part of a third-party service for hotels looking to outsource this type of work.

One of the lessons learned in the aftermath of COVID-19 is that many tourism employees moved to similar positions in other sectors because they were disillusioned by working conditions in the industry . Specialist multisector companies have been able to shuffle their staff away from tourism to other sectors that offer steady employment or more regular working hours compared with the long hours and seasonal nature of work in tourism.

The remaining travel and tourism staff may be looking for more flexibility or the option to work from home. This can be an effective solution for retaining employees. For example, a travel agent with specific destination expertise could work from home or be consulted on an needs basis.

In instances where remote work or outsourcing is not viable, there are other solutions that the hospitality industry can explore to improve operational effectiveness as well as employee satisfaction. A more agile staffing model  can better match available labor with peaks and troughs in daily, or even hourly, demand. This could involve combining similar roles or cross-training staff so that they can switch roles. Redesigned roles could potentially improve employee satisfaction by empowering staff to explore new career paths within the hotel’s operations. Combined roles build skills across disciplines—for example, supporting a housekeeper to train and become proficient in other maintenance areas, or a front-desk associate to build managerial skills.

Where management or ownership is shared across properties, roles could be staffed to cover a network of sites, rather than individual hotels. By applying a combination of these approaches, hotels could reduce the number of staff hours needed to keep operations running at the same standard. 16 “ Three innovations to solve hotel staffing shortages ,” McKinsey, April 3, 2023.

Taken together, operational adjustments combined with greater use of technology could provide the tourism industry with a way of overcoming staffing challenges and giving customers the seamless digitally enhanced experiences they expect in other aspects of daily life.

In an industry facing a labor shortage, there are opportunities for tech innovations that can help travel and tourism businesses do more with less, while ensuring that remaining staff are engaged and motivated to stay in the industry. For travelers, this could mean fewer friendly faces, but more meaningful experiences and interactions.

Urs Binggeli is a senior expert in McKinsey’s Zurich office, Zi Chen is a capabilities and insights specialist in the Shanghai office, Steffen Köpke is a capabilities and insights expert in the Düsseldorf office, and Jackey Yu is a partner in the Hong Kong office.

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The Importance of Tourism on Economies and Businesses

Published: 3/26/2019 12:21:08 PM

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Tourism is vital for the success of many economies around the world. There are several benefits of tourism on host destinations.  Tourism boosts the revenue of the economy, creates thousands of jobs, develops the infrastructures of a country, and plants a sense of cultural exchange between foreigners and citizens.

The number of jobs created by tourism in many different areas is significant. These jobs are not only a part of the tourism sector but may also include the agricultural sector, communication sector, health sector, and the educational sector. Many tourists travel to experience the hosting destination’s culture, different traditions, and gastronomy. This is very profitable to local restaurants, shopping centers, and stores. Melbourne, Australia ’s population is greatly affected by tourism. It has a population of around 4 million people and around 22,000 citizens are employed by the tourism sector only.

Governments that rely on tourism for a big percentage of their revenue invest a lot in the infrastructure of the country . They want more and more tourists to visit their country which means that safe and advanced facilities are necessary. This leads to new roads and highways, developed parks, improved public spaces, new airports, and possibly better schools and hospitals. Safe and innovative infrastructures allow for a smooth flow of goods and services. Moreover, local people experience an opportunity for economic and educational growth.

Tourism creates a cultural exchange between tourists and local citizens. Exhibitions, conferences, and events usually attract foreigners. Organizing authorities usually gain profits from registration fees, gift sales, exhibition spaces, and sales of media copyright. Furthermore, foreign tourists bring diversity and cultural enrichment to the hosting country.

Tourism is a great opportunity for foreigners to learn about a new culture, but it also creates many opportunities for local citizens . It allows young entrepreneurs to establish new products and services that would not be sustainable on the local population of residents alone. Moreover, residents experience the benefits that come with tourism occurring in their own country.

To learn about the countries earning the most from international tourist arrivals, click on the link below!

Countries Earning the Most from International Tourism

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Fact sheet: 2022 national travel and tourism strategy, office of public affairs.

The 2022 National Travel and Tourism Strategy was released on June 6, 2022, by U.S. Secretary of Commerce Gina M. Raimondo on behalf of the Tourism Policy Council (TPC). The new strategy focuses the full efforts of the federal government to promote the United States as a premier destination grounded in the breadth and diversity of our communities, and to foster a sector that drives economic growth, creates good jobs, and bolsters conservation and sustainability. Drawing on engagement and capabilities from across the federal government, the strategy aims to support broad-based economic growth in travel and tourism across the United States, its territories, and the District of Columbia.

Key points of the 2022 National Travel and Tourism Strategy

The federal government will work to implement the strategy under the leadership of the TPC and in partnership with the private sector, aiming toward an ambitious five-year goal of increasing American jobs by attracting and welcoming 90 million international visitors, who we estimate will spend $279 billion, annually by 2027.

The new National Travel and Tourism Strategy supports growth and competitiveness for an industry that, prior to the COVID-19 pandemic, generated $1.9 trillion in economic output and supported 9.5 million American jobs. Also, in 2019, nearly 80 million international travelers visited the United States and contributed nearly $240 billion to the U.S. economy, making the United States the global leader in revenue from international travel and tourism. As the top services export for the United States that year, travel and tourism generated a $53.4 billion trade surplus and supported 1 million jobs in the United States.

The strategy follows a four-point approach:

  • Promoting the United States as a Travel Destination Goal : Leverage existing programs and assets to promote the United States to international visitors and broaden marketing efforts to encourage visitation to underserved communities.
  • Facilitating Travel to and Within the United States Goal : Reduce barriers to trade in travel services and make it safer and more efficient for visitors to enter and travel within the United States.
  • Ensuring Diverse, Inclusive, and Accessible Tourism Experiences Goal : Extend the benefits of travel and tourism by supporting the development of diverse tourism products, focusing on under-served communities and populations. Address the financial and workplace needs of travel and tourism businesses, supporting destination communities as they grow their tourism economies. Deliver world-class experiences and customer service at federal lands and waters that showcase the nation’s assets while protecting them for future generations.
  • Fostering Resilient and Sustainable Travel and Tourism Goal : Reduce travel and tourism’s contributions to climate change and build a travel and tourism sector that is resilient to natural disasters, public health threats, and the impacts of climate change. Build a sustainable sector that integrates protecting natural resources, supporting the tourism economy, and ensuring equitable development.

Travel and Tourism Fast Facts

  • The travel and tourism industry supported 9.5 million American jobs through $1.9 trillion of economic activity in 2019. In fact, 1 in every 20 jobs in the United States was either directly or indirectly supported by travel and tourism. These jobs can be found in industries like lodging, food services, arts, entertainment, recreation, transportation, and education.
  • Travel and tourism was the top services export for the United States in 2019, generating a $53.4 billion trade surplus.
  • The travel and tourism industry was one of the U.S. business sectors hardest hit by the COVID-19 pandemic and subsequent health and travel restrictions, with travel exports decreasing nearly 65% from 2019 to 2020. 
  • The decline in travel and tourism contributed heavily to unemployment; leisure and hospitality lost 8.2 million jobs between February and April 2020 alone, accounting for 37% of the decline in overall nonfarm employment during that time. 
  • By 2021, the rollout of vaccines and lifting of international and domestic restrictions allowed travel and tourism to begin its recovery. International arrivals to the United States grew to 22.1 million in 2021, up from 19.2 million in 2020. Spending by international visitors also grew, reaching $81.0 billion, or 34 percent of 2019’s total.

More about the Tourism Policy Council and the 2022 National Travel and Tourism Strategy

Created by Congress and chaired by Secretary Raimondo, the Tourism Policy Council (TPC) is the interagency council charged with coordinating national policies and programs relating to travel and tourism. At the direction of Secretary Raimondo, the TPC created a new five-year strategy to focus U.S. government efforts in support of the travel and tourism sector which has been deeply and disproportionately affected by the COVID-19 pandemic.

Read the full strategy here

Sustainable tourism

Related sdgs, promote sustained, inclusive and sustainable ....

industry benefits tourism

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Publications.

Tourism is one of the world's fastest growing industries and an important source of foreign exchange and employment, while being closely linked to the social, economic, and environmental well-being of many countries, especially developing countries. Maritime or ocean-related tourism, as well as coastal tourism, are for example vital sectors of the economy in small island developing States (SIDS) and coastal least developed countries (LDCs) (see also: The Potential of the Blue Economy report as well as the Community of Ocean Action on sustainable blue economy).

The World Tourism Organization defines sustainable tourism as “tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities".

Based on General assembly resolution 70/193, 2017 was declared as the  International Year of Sustainable Tourism for Development.

In the 2030 Agenda for Sustainable Development SDG target 8.9, aims to “by 2030, devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products”. The importance of sustainable tourism is also highlighted in SDG target 12.b. which aims to “develop and implement tools to monitor sustainable development impacts for sustainable tourism that creates jobs and promotes local culture and products”.

Tourism is also identified as one of the tools to “by 2030, increase the economic benefits to Small Island developing States and least developed countries” as comprised in SDG target 14.7.

In the Rio+20 outcome document The Future We want, sustainable tourism is defined by paragraph 130 as a significant contributor “to the three dimensions of sustainable development” thanks to its close linkages to other sectors and its ability to create decent jobs and generate trade opportunities. Therefore, Member States recognize “the need to support sustainable tourism activities and relevant capacity-building that promote environmental awareness, conserve and protect the environment, respect wildlife, flora, biodiversity, ecosystems and cultural diversity, and improve the welfare and livelihoods of local communities by supporting their local economies and the human and natural environment as a whole. ” In paragraph 130, Member States also “call for enhanced support for sustainable tourism activities and relevant capacity-building in developing countries in order to contribute to the achievement of sustainable development”.

In paragraph 131, Member States “encourage the promotion of investment in sustainable tourism, including eco-tourism and cultural tourism, which may include creating small- and medium-sized enterprises and facilitating access to finance, including through microcredit initiatives for the poor, indigenous peoples and local communities in areas with high eco-tourism potential”. In this regard, Member States also “underline the importance of establishing, where necessary, appropriate guidelines and regulations in accordance with national priorities and legislation for promoting and supporting sustainable tourism”.

In 2002, the World Summit on Sustainable Development in Johannesburg called for the promotion of sustainable tourism development, including non-consumptive and eco-tourism, in Chapter IV, paragraph 43 of the Johannesburg Plan of Implementation.

At the Johannesburg Summit, the launch of the “Sustainable Tourism – Eliminating Poverty (ST-EP) initiative was announced. The initiative was inaugurated by the World Tourism Organization, in collaboration with UNCTAD, in order to develop sustainable tourism as a force for poverty alleviation.

The UN Commission on Sustainable Development (CSD) last reviewed the issue of sustainable tourism in 2001, when it was acting as the Preparatory Committee for the Johannesburg Summit.

The importance of sustainable tourism was also mentioned in Agenda 21.

For more information and documents on this topic,  please visit this link

UNWTO Annual Report 2016

In December 2015, the United Nations General Assembly declared 2017 as the International Year of Sustainable Tourism for Development. This is a unique opportunity to devote a year to activities that promote the transformational power of tourism to help us reach a better future. This important cele...

UNWTO Annual Report 2015

2015 was a landmark year for the global community. In September, the 70th Session of the United Nations General Assembly adopted the Sustainable Development Goals (SDGs), a universal agenda for planet and people. Among the 17 SDGs and 169 associated targets, tourism is explicitly featured in Goa...

Emerging Issues for Small Island Developing States

The 2012 UNEP Foresight Process on Emerging Global Environmental Issues primarily identified emerging environmental issues and possible solutions on a global scale and perspective. In 2013, UNEP carried out a similar exercise to identify priority emerging environmental issues that are of concern to ...

Transforming our World: The 2030 Agenda for Sustainable Development

This Agenda is a plan of action for people, planet and prosperity. It also seeks to strengthen universal peace in larger freedom, We recognize that eradicating poverty in all its forms and dimensions, including extreme poverty, is the greatest global challenge and an indispensable requirement for su...

Status and Trends of Caribbean Coral Reefs: 1970-2012

Previous Caribbean assessments lumped data together into a single database regardless of geographic location, reef environment, depth, oceanographic conditions, etc. Data from shallow lagoons and back reef environments were combined with data from deep fore-reef environments and atolls. Geographic c...

15 Years of the UNWTO World Tourism Network on Child Protection: A Compilation of Good Practices

Although it is widely recognized that tourism is not the cause of child exploitation, it can aggravate the problem when parts of its infrastructure, such as transport networks and accommodation facilities, are exploited by child abusers for nefarious ends. Additionally, many other factors that contr...

Towards Measuring the Economic Value of Wildlife Watching Tourism in Africa

Set against the backdrop of the ongoing poaching crisis driven by a dramatic increase in the illicit trade in wildlife products, this briefing paper intends to support the ongoing efforts of African governments and the broader international community in the fight against poaching. Specifically, this...

Natural Resources Forum: Special Issue Tourism

The journal considers papers on all topics relevant to sustainable development. In addition, it dedicates series, issues and special sections to specific themes that are relevant to the current discussions of the United Nations Commission on Sustainable Development (CSD)....

Thailand: Supporting Sustainable Development in Thailand: A Geographic Clusters Approach

Market forces and government policies, including the Tenth National Development Plan (2007-2012), are moving Thailand toward a more geographically specialized economy. There is a growing consensus that Thailand’s comparative and competitive advantages lie in amenity services that have high reliance...

Natural Resources Forum, a United Nations Sustainable Development Journal (NRF)

  Natural Resources Forum, a United Nations Sustainable Development Journal, seeks to address gaps in current knowledge and stimulate relevant policy discussions, leading to the implementation of the sustainable development agenda and the achievement of the Sustainable...

Road Map on Building a Green Economy for Sustainable Development in Carriacou and Petite Martinique, Grenada

This publication is the product of an international study led by the Division for Sustainable Development (DSD) of the United Nations Department of Economic and Social Affairs (UNDESA) in cooperation with the Ministry of Carriacou and Petite Martinique Affairs and the Ministry of Environment, Foreig...

UN Ocean Conference 2025

Our Ocean, Our Future, Our Responsibility “The ocean is fundamental to life on our planet and to our future. The ocean is an important source of the planet’s biodiversity and plays a vital role in the climate system and water cycle. The ocean provides a range of ecosystem services, supplies us with

UN Ocean Conference 2022

The UN Ocean Conference 2022, co-hosted by the Governments of Kenya and Portugal, came at a critical time as the world was strengthening its efforts to mobilize, create and drive solutions to realize the 17 Sustainable Development Goals by 2030.

58th Session of the Commission for Social Development – CSocD58

22nd general assembly of the united nations world tourism organization, world tourism day 2017 official celebration.

This year’s World Tourism Day, held on 27 September, will be focused on Sustainable Tourism – a Tool for Development. Celebrated in line with the 2017 International Year of Sustainable Tourism for Development, the Day will be dedicated to exploring the contribution of tourism to the Sustainable Deve

World Tourism Day 2016 Official Celebration

Accessible Tourism for all is about the creation of environments that can cater for the needs of all of us, whether we are traveling or staying at home. May that be due to a disability, even temporary, families with small children, or the ageing population, at some point in our lives, sooner or late

4th Global Summit on City Tourism

The World Tourism Organisation (UNWTO) and the Regional Council for Tourism of Marrakesh with support of the Government of Morroco are organizing the 4th Global Summit on City Tourism in Marrakesh, Morroco (9-10 December 2015). International experts in city tourism, representatives of city DMOs, of

2nd Euro-Asian Mountain Resorts Conference

The World Tourism Organisation (UNWTO) and Ulsan Metropolitan City with support of the Government of the Republic of Korea are organizing the 2nd Euro-Asian Mountain Resorts Conference, in Ulsan, Republic of Korea (14 - 16 October 2015). Under the title “Paving the Way for a Bright Future for Mounta

21st General Assembly of the United Nations World Tourism Organization

Unwto regional conference enhancing brand africa - fostering tourism development.

Tourism is one of the Africa’s most promising sectors in terms of development, and represents a major opportunity to foster inclusive development, increase the region’s participation in the global economy and generate revenues for investment in other activities, including environmental preservation.

  • January 2017 International Year of Tourism In the context of the universal 2030 Agenda for Sustainable Development and the Sustainable Development Goals (SDGs), the International Year aims to support a change in policies, business practices and consumer behavior towards a more sustainable tourism sector that can contribute to the SDGs.
  • January 2015 Targets 8.9, 12 b,14.7 The 2030 Agenda for Sustainable Development commits Member States, through Sustainable Development Goal Target 8.9 to “devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products”. The importance of sustainable tourism, as a driver for jobs creation and the promotion of local culture and products, is also highlighted in Sustainable Development Goal target 12.b. Tourism is also identified as one of the tools to “increase [by 2030] the economic benefits to Small Island developing States and least developed countries”, through Sustainable Development Goals Target 14.7.
  • January 2012 Future We Want (Para 130-131) Sustainable tourism is defined as a significant contributor “to the three dimensions of sustainable development” thanks to its close linkages to other sectors and its ability to create decent jobs and generate trade opportunities. Therefore, Member States recognize “the need to support sustainable tourism activities and relevant capacity-building that promote environmental awareness, conserve and protect the environment, respect wildlife, flora, biodiversity, ecosystems and cultural diversity, and improve the welfare and livelihoods of local communities” as well as to “encourage the promotion of investment in sustainable tourism, including eco-tourism and cultural tourism, which may include creating small and medium sized enterprises and facilitating access to finance, including through microcredit initiatives for the poor, indigenous peoples and local communities in areas with high eco-tourism potential”.
  • January 2009 Roadmap for Recovery UNWTO announced in March 2009 the elaboration of a Roadmap for Recovery to be finalized by UNWTO’s General Assembly, based on seven action points. The Roadmap includes a set of 15 recommendations based on three interlocking action areas: resilience, stimulus, green economy aimed at supporting the tourism sector and the global economy.
  • January 2008 Global Sustainable Tourism Criteria The Global Sustainable Tourism Criteria represent the minimum requirements any tourism business should observe in order to ensure preservation and respect of the natural and cultural resources and make sure at the same time that tourism potential as tool for poverty alleviation is enforced. The Criteria are 41 and distributed into four different categories: 1) sustainability management, 2) social and economic 3) cultural 4) environmental.
  • January 2003 1st Int. Conf. on Climate Change and Tourism The conference was organized in order to gather tourism authorities, organizations, businesses and scientists to discuss on the impact that climate change can have on the tourist sector. The event took place from 9 till 11 April 2003 in Djerba, Tunisia.
  • January 2003 WTO becomes a UN specialized body By Resolution 453 (XV), the Assembly agreed on the transformation of the WTO into a United Nations specialized body. Such transformation was later ratified by the United Nations General Assembly with the adoption of Resolution A/RES/58/232.
  • January 2002 World Ecotourism Summit Held in May 2002, in Quebec City, Canada, the Summit represented the most important event in the framework of the International Year of Ecosystem. The Summit identified as main themes: ecotourism policy and planning, regulation of ecotourism, product development, marketing and promotion of ecotourism and monitoring costs and benefits of ecotourism.
  • January 1985 Tourism Bill of Rights and Tourist Code At the World Tourism Organization Sixth Assembly held in Sofia in 1985, the Tourism Bill of Rights and Tourist Code were adopted, setting out the rights and duties of tourists and host populations and formulating policies and action for implementation by states and the tourist industry.
  • January 1982 Acapulco Document Adopted in 1982, the Acapulco Document acknowledges the new dimension and role of tourism as a positive instrument towards the improvement of the quality of life for all peoples, as well as a significant force for peace and international understanding. The Acapulco Document also urges Member States to elaborate their policies, plans and programmes on tourism, in accordance with their national priorities and within the framework of the programme of work of the World Tourism Organization.

If you build it, they will come: Why infrastructure is crucial to tourism growth and competitiveness

industry benefits tourism

Tourism is expanding globally, but can infrastructure keep up?

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Stay up to date:, infrastructure.

With international tourist arrivals reaching 1.4 billion in 2018— two years ahead of initial projections —the travel and tourism industry will continue to drive global connectivity. The World Economic Forum’s 2019 Travel and Tourism Competitiveness Report shows this growth is backed by improving global travel and tourism competitiveness, which stems, in part, from growing aviation capacity, increased international openness, and declining travel costs.

However, the report also shows the need for developing infrastructure, which may not be able to keep up with the additional 400 million arrivals forecasted by 2030 . While infrastructure challenges differ for various regions and levels of economic development, failure to address these challenges may reduce competitiveness, hurting the travel and tourism industry.

Infrastructure—including air, ground, port, and tourism services like hotel rooms and car rental services—plays a vital role in travel and tourism competitiveness, serving as the arteries of the industry. And from a global perspective, infrastructure continues to improve.

industry benefits tourism

Since 2017 , air transport infrastructure is one of the most improved components in the index, with strong growth in scores across most regions, subregions and economic development levels. However, much of this performance has come from growing route capacity and the number of carriers operating. Perceptions of the quality of air transport infrastructure, while better since 2017, have grown more slowly, while most recent airport density figures indicate slightly reduced airport access than before. These results potentially indicate that travel demand and airline growth may eventually outstrip hard-infrastructure capacity. By 2037, the International Air Transport Association projects the number of air passengers could double to 8.2 billion.

The report also shows that global perspectives on the quality and efficiency of ground transport infrastructure and services have remained, on average, near stagnant. Given the projected growth in travel as well as the need for infrastructure to accommodate more tourism-related needs, significant work will be required to bridge multi-trillion dollar investment deficits for airports, ports, rail and roads.

industry benefits tourism

The results could be used to assess the infrastructure readiness of economies by looking at their scores for infrastructure and tourist arrival trends. The figure above compares country subregion and income-level groupings against their growth in international tourist arrivals from 2013 to 2017. It is clear tourism is growing in most subregions and among all income groups, with many above the global rate of growth.

Most of the regions on the right side of the figure above are relatively advanced countries with well-developed infrastructure. As a result, they may have more capacity to handle tourism growth. Moreover, it is also apparent that, despite market maturity, such countries are still welcoming more and more tourists each year. As the figure shows, high-income economies had the largest increase in arrivals, growing faster than the global rate. But while these economies have strong infrastructure, their share of arrivals and growth rates reveals the pressure on their infrastructure.

High-income economies analysed accounted for nearly 65% of arrivals in 2017 and 74.3% of growth in arrivals between 2013 and 2017. Subregions like Southern Europe and Eastern Asia-Pacific have seen rapid growth in arrivals, putting pressure on their more developed infrastructure. Arrivals in Western European countries, which on average, have the best infrastructure in the ranking, might seem to be below the global rate of growth but accounted for nearly one-fifth of global arrivals in 2017, and nearly 14% of the increase globally since 2013.

Northern Europe has experienced some of the fastest growth in arrivals in recent years and had the third-largest improvement in scores for air transport infrastructure since 2017. But its well-developed infrastructure may still come under strain, with this year’s report showing the region’s growth in ground, port and tourist infrastructure was below the global average.

South-East Asia has also experienced strong growth in tourism in recent years, but its near-average infrastructure scores indicate it might lack the capacity to continue accepting tourists. Countries like Vietnam, Indonesia and the Philippines have recently seen a surge in tourism, but, despite improvement in scores, all rank below average for infrastructure.

The regions on the left side of the figure mostly consist of lower-income countries. While these economies do not account for the same volume of arrivals as the more developed regions and countries, they still face capacity issues because their infrastructure is less developed. Nevertheless, due to higher price competitiveness, economic growth and declining travel barriers, many of these countries have also seen some of the biggest percentage increases in arrivals.

Countries in subregions on the upper left-hand quadrant may be at greatest risk of strain due to rapid visitor growth and underdeveloped infrastructure. In particular, this is an issue for South Asia, Western Africa, South America and the Balkans and Eastern Europe. On the other hand, nations on the bottom left-hand quadrant have less tourism growth, though this might be due to their limited infrastructure capacity, among other factors.

How countries deal with their infrastructure will be a crucial factor in their long-term travel and tourism competitiveness. Even nations with developed airports and roads may face strain under growing utilization, which may lead to issues related to quality.

Have you read?

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However, it is also important to note competitiveness relies on far more than just infrastructure. Emerging economies also have more work to do when it comes to improving business environments, addressing safety and security concerns and reducing travel barriers. Natural assets, which attract a significant number of visitors internationally, also need to be better protected. For example, South America and South-East Asia outscore the global average for natural resources by about 27% and 11%, respectively, but score below average for environmental sustainability. Consequently, many countries in these subregions may be at risk of damaging the very assets that make great travel destinations.

In some cases, improvements in one area of competitiveness without progress elsewhere can also lead to issues. For instance, Iceland’s improvement in air connectivity and surging visitor volumes was not matched by price competitiveness and overall tourism capacity, potentially explaining its recent slowdown .

Handling all these issues cannot be the purview of only travel and tourism stakeholders. Improving competitiveness, especially as it relates to travel and tourism, requires a holistic, multistakeholder approach.

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License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

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Travel, Tourism & Hospitality

Global tourism industry - statistics & facts

What are the leading global tourism destinations, digitalization of the global tourism industry, how important is sustainable tourism, key insights.

Detailed statistics

Total contribution of travel and tourism to GDP worldwide 2019-2033

Number of international tourist arrivals worldwide 1950-2023

Global leisure travel spend 2019-2022

Editor’s Picks Current statistics on this topic

Current statistics on this topic.

Leading global travel markets by travel and tourism contribution to GDP 2019-2022

Travel and tourism employment worldwide 2019-2033

Related topics

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  • Travel agency industry
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  • Travel and tourism in the U.S.
  • Travel and tourism in Europe

Recommended statistics

  • Basic Statistic Total contribution of travel and tourism to GDP worldwide 2019-2033
  • Basic Statistic Travel and tourism: share of global GDP 2019-2033
  • Basic Statistic Leading global travel markets by travel and tourism contribution to GDP 2019-2022
  • Basic Statistic Global leisure travel spend 2019-2022
  • Premium Statistic Global business travel spending 2001-2022
  • Premium Statistic Number of international tourist arrivals worldwide 1950-2023
  • Basic Statistic Number of international tourist arrivals worldwide 2005-2023, by region
  • Basic Statistic Travel and tourism employment worldwide 2019-2033

Total contribution of travel and tourism to gross domestic product (GDP) worldwide in 2019 and 2022, with a forecast for 2023 and 2033 (in trillion U.S. dollars)

Travel and tourism: share of global GDP 2019-2033

Share of travel and tourism's total contribution to GDP worldwide in 2019 and 2022, with a forecast for 2023 and 2033

Total contribution of travel and tourism to GDP in leading travel markets worldwide in 2019 and 2022 (in billion U.S. dollars)

Leisure tourism spending worldwide from 2019 to 2022 (in billion U.S. dollars)

Global business travel spending 2001-2022

Expenditure of business tourists worldwide from 2001 to 2022 (in billion U.S. dollars)

Number of international tourist arrivals worldwide from 1950 to 2023 (in millions)

Number of international tourist arrivals worldwide 2005-2023, by region

Number of international tourist arrivals worldwide from 2005 to 2023, by region (in millions)

Number of travel and tourism jobs worldwide from 2019 to 2022, with a forecast for 2023 and 2033 (in millions)

  • Premium Statistic Global hotel and resort industry market size worldwide 2013-2023
  • Premium Statistic Most valuable hotel brands worldwide 2023, by brand value
  • Basic Statistic Leading hotel companies worldwide 2023, by number of properties
  • Premium Statistic Hotel openings worldwide 2021-2024
  • Premium Statistic Hotel room openings worldwide 2021-2024
  • Premium Statistic Countries with the most hotel construction projects in the pipeline worldwide 2022

Global hotel and resort industry market size worldwide 2013-2023

Market size of the hotel and resort industry worldwide from 2013 to 2022, with a forecast for 2023 (in trillion U.S. dollars)

Most valuable hotel brands worldwide 2023, by brand value

Leading hotel brands based on brand value worldwide in 2023 (in billion U.S. dollars)

Leading hotel companies worldwide 2023, by number of properties

Leading hotel companies worldwide as of June 2023, by number of properties

Hotel openings worldwide 2021-2024

Number of hotels opened worldwide from 2021 to 2022, with a forecast for 2023 and 2024

Hotel room openings worldwide 2021-2024

Number of hotel rooms opened worldwide from 2021 to 2022, with a forecast for 2023 and 2024

Countries with the most hotel construction projects in the pipeline worldwide 2022

Countries with the highest number of hotel construction projects in the pipeline worldwide as of Q4 2022

  • Premium Statistic Airports with the most international air passenger traffic worldwide 2022
  • Premium Statistic Market value of selected airlines worldwide 2023
  • Premium Statistic Global passenger rail users forecast 2017-2027
  • Premium Statistic Daily ridership of bus rapid transit systems worldwide by region 2023
  • Premium Statistic Number of users of car rentals worldwide 2019-2028
  • Premium Statistic Number of users in selected countries in the Car Rentals market in 2023
  • Premium Statistic Carbon footprint of international tourism transport worldwide 2005-2030, by type

Airports with the most international air passenger traffic worldwide 2022

Leading airports for international air passenger traffic in 2022 (in million international passengers)

Market value of selected airlines worldwide 2023

Market value of selected airlines worldwide as of May 2023 (in billion U.S. dollars)

Global passenger rail users forecast 2017-2027

Worldwide number of passenger rail users from 2017 to 2022, with a forecast through 2027 (in billion users)

Daily ridership of bus rapid transit systems worldwide by region 2023

Number of daily passengers using bus rapid transit (BRT) systems as of April 2023, by region

Number of users of car rentals worldwide 2019-2028

Number of users of car rentals worldwide from 2019 to 2028 (in millions)

Number of users in selected countries in the Car Rentals market in 2023

Number of users in selected countries in the Car Rentals market in 2023 (in million)

Carbon footprint of international tourism transport worldwide 2005-2030, by type

Transport-related emissions from international tourist arrivals worldwide in 2005 and 2016, with a forecast for 2030, by mode of transport (in million metric tons of carbon dioxide)

Attractions

  • Premium Statistic Leading museums by highest attendance worldwide 2019-2022
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Leading museums by highest attendance worldwide 2019-2022

Most visited museums worldwide from 2019 to 2022 (in millions)

Most visited amusement and theme parks worldwide 2019-2022

Leading amusement and theme parks worldwide from 2019 to 2022, by attendance (in millions)

Monuments on the UNESCO world heritage list 2023, by type

Number of monuments on the UNESCO world heritage list as of September 2023, by type

Selected countries with the most Michelin-starred restaurants worldwide 2023

Number of Michelin-starred restaurants in selected countries and territories worldwide as of July 2023

Online travel market

  • Premium Statistic Online travel market size worldwide 2017-2028
  • Premium Statistic Estimated desktop vs. mobile revenue of leading OTAs worldwide 2023
  • Premium Statistic Number of aggregated downloads of leading online travel agency apps worldwide 2023
  • Basic Statistic Market cap of leading online travel companies worldwide 2023
  • Premium Statistic Estimated EV/Revenue ratio in the online travel market 2024, by segment
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Online travel market size worldwide 2017-2028

Online travel market size worldwide from 2017 to 2023, with a forecast until 2028 (in billion U.S. dollars)

Estimated desktop vs. mobile revenue of leading OTAs worldwide 2023

Estimated desktop vs. mobile revenue of leading online travel agencies (OTAs) worldwide in 2023 (in billion U.S. dollars)

Number of aggregated downloads of leading online travel agency apps worldwide 2023

Number of aggregated downloads of selected leading online travel agency apps worldwide in 2023 (in millions)

Market cap of leading online travel companies worldwide 2023

Market cap of leading online travel companies worldwide as of September 2023 (in million U.S. dollars)

Estimated EV/Revenue ratio in the online travel market 2024, by segment

Estimated enterprise value to revenue (EV/Revenue) ratio in the online travel market worldwide as of April 2024, by segment

Estimated EV/EBITDA ratio in the online travel market 2024, by segment

Estimated enterprise value to EBITDA (EV/EBITDA) ratio in the online travel market worldwide as of April 2024, by segment

Selected trends

  • Premium Statistic Global travelers who believe in the importance of green travel 2023
  • Premium Statistic Sustainable initiatives travelers would adopt worldwide 2022, by region
  • Premium Statistic Airbnb revenue worldwide 2017-2023
  • Premium Statistic Airbnb nights and experiences booked worldwide 2017-2023
  • Premium Statistic Technologies global hotels plan to implement in the next three years 2022
  • Premium Statistic Hotel technologies global consumers think would improve their future stay 2022

Global travelers who believe in the importance of green travel 2023

Share of travelers that believe sustainable travel is important worldwide in 2023

Sustainable initiatives travelers would adopt worldwide 2022, by region

Main sustainable initiatives travelers are willing to adopt worldwide in 2022, by region

Airbnb revenue worldwide 2017-2023

Revenue of Airbnb worldwide from 2017 to 2023 (in billion U.S. dollars)

Airbnb nights and experiences booked worldwide 2017-2023

Nights and experiences booked with Airbnb from 2017 to 2023 (in millions)

Technologies global hotels plan to implement in the next three years 2022

Technologies hotels are most likely to implement in the next three years worldwide as of 2022

Hotel technologies global consumers think would improve their future stay 2022

Must-have hotel technologies to create a more amazing stay in the future among travelers worldwide as of 2022

  • Premium Statistic Travel and tourism revenue worldwide 2019-2028, by segment
  • Premium Statistic Distribution of sales channels in the travel and tourism market worldwide 2018-2028
  • Premium Statistic Inbound tourism visitor growth worldwide 2020-2025, by region
  • Premium Statistic Outbound tourism visitor growth worldwide 2020-2025, by region

Travel and tourism revenue worldwide 2019-2028, by segment

Revenue of the global travel and tourism market from 2019 to 2028, by segment (in billion U.S. dollars)

Distribution of sales channels in the travel and tourism market worldwide 2018-2028

Revenue share of sales channels of the travel and tourism market worldwide from 2018 to 2028

Inbound tourism visitor growth worldwide 2020-2025, by region

Inbound tourism visitor growth worldwide from 2020 to 2022, with a forecast until 2025, by region

Outbound tourism visitor growth worldwide 2020-2025, by region

Outbound tourism visitor growth worldwide from 2020 to 2022, with a forecast until 2025, by region

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What is Industrial Tourism: Definition, Stats, Benefits & Real-Life Examples

What is Industrial Tourism: Definition, Stats, Benefits & Real-Life Examples

What is industrial tourism?

Stats about industrial tourism, benefits of industrial tourism, who is it for, types of industrial tourism, real-life examples.

The travel sector is one of the most diverse industries out there. With so many moving pieces on the board, it’s hard to stay on top of all developments and make informed business decisions. Industrial tourism is one of the newest additions to the large family of tourism types . 

It is one of the growing sub-sectors, and it attracts many companies to explore it further . It’s size is projected to grow at a CAGR of 27.% from 2022 to 2028 . However, before deciding whether it is worth your time and money, you need to learn all about it.

We’ve put together a sort of ultimate guide on industrial tourism. Below you will be able to find what industrial tourism is, the most recent and important stats, benefits, real-life examples, and more.

what is industrial tourism

After the industrial revolution, industries around the globe started flourishing. People got more interested in how products are made, especially in particular details such as the manufacturing process, material sourcing, and specifics regarding operational logistics. That’s why many experts refer to industrial tourism as one of the oldest forms of tourism, but it’s really starting to become popular nowadays.

What is industrial tourism exactly? To understand the consent of industrial tourism, you should learn about educational tourism because industrial tourism is a perfect example of educational tourism.

Educational tourism encompasses all tourism products and services tailored to enable travelers to acquire new information, knowledge, or skills while traveling. In its essence, the definition of industrial tourism reflects the one of educational tourism. However, it’s a bit more specific.

“Industrial tourism is a type of tourism of visiting locations linked to the industries that are most common in those places.”

The definition can get you thinking that it’s a very narrow field. However, industrial tourism is one of the most diverse tourism types. It involves a variety of activities and experiences. Here are some examples:

  • Experience firsthand the manufacturing process of a specific product;
  • Organized visit to a specific company;
  • Organized visit to an industrial heritage site;
  • Educational tours with a focus on teaching the history of a particular industry or regional company.

Unlike traditional consumer tourism, which focuses on tourist attractions such as entertainment, sightseeing, and adventure, industrial tourism focuses on education and experience “behind the scenes” aspects of production. In other words, the core activity that tourists engage with is non-tourism-oriented . 

Industrial tourism is not reserved only for visiting locations where the manufacturing industry is dominant. Tourists also enjoy visiting sites of handcrafted goods, food, and drink, and branded luxury goods and discovering products that are symbols of a specific geographical region.

There are numerous industrial tourism studies and research. One of the most interesting recent findings is that people find industrial tourism as attractive as any other type of tourism. Also, no significant differences were recorded between people of different ages, education levels, and gender. 

One of the best ways to keep up with the trends in specific travel industry markets is to track changes in market size and growth rate . The global industrial tourism market size in 2021 was $986 million . It is projected to grow at a CAGR of 27% over the next 6 years to finally reach $1.258 billion by 2028 .

The financial benefits of industrial tourism are also being researched. Its potential to revitalize local economies is put under the scope. One thing is certain – industrial tourism can help revitalize post-industrial sites and facilitate the economic development of regions . 

Unfortunately, the World Tourism Organisation doesn’t provide stats on industrial tourism or the demand for industrial tourism products. However, we can assess the demand by taking a look at local and national stats . 

Australia, more specifically New South Wales, records a 10% increase in demand for industrial tourism packages . France also recorded the same trends with over 8 million people visiting industrial sites in the period of one year .

More and more companies open their doors for industrial tourists. In the UK over 6% of companies are open for visitors and the number keeps increasing.

Industrial tourism market share is increasing across countries. Industrial tourism attractions are especially popular in China. In 2017, 140 million tourists visited industrial sites in China, and the industrial tourism revenue reached $3 billion . The same report outlines the two most popular types of industrial tourism – industrial production tourism and industrial heritage tourism.

The industrial tourism market in Japan is also among the markets with the highest revenue generated per year. Japan’s most popular industrial tourism packages include factory tours, farm tours, craft centers, plant tours, industrial museums, and brewery tours. 

In 2020, Japanese Renew received over 30,000 visitors , which is a great success considering how small the industrial tourism-oriented event is compared to other travel-related events.

industrial tourism benefits

Local benefits

Industrial tourism offers many benefits. First, it can help boost economies in local regions and even help companies generate additional revenue streams from it. Direct financial benefits for firms that decide to open the door to industrial tourists come from the following:

  • Entrance tickets – the entrance fees can significantly help companies stay on top of their finances and even get access to funds to grow and enter new markets;
  • On-site sales – on-site sales are an excellent opportunity for companies to generate more revenue. They can sell products available in stores at promotional prices or develop a brand-new product line only available to industrial tourists.

There are also reputational benefits. Industrial tourism can help companies improve their brand image, promote products and services, and build long-lasting customer relationships. 

Industry benefits

Finally, industrial tourism offers opportunities to travel agents and OTAs as well. It can help them diversify their travel product offer, attract more tourists, and capture more revenue.  

Industrial tourism packages are suitable for OTAs of all sizes and individual travel agents. They can help them deliver more attractive product portfolios, gain a competitive advantage, and attract consumers interested in industrial tourism packages. 

Industrial tourism is a go-to option for people who want to get more out of travel. It’s a perfect choice for travelers who want to satisfy their intellectual curiosity and learn details regarding product design and manufacturing. As more people are stepping away from traditional vacation travel and wanting to try alternative travel, industrial tourism presents itself as a viable opportunity to explore.

This type of tourism allows travelers to discover new locations and experience exclusive “behind-the-scenes” arrangements. They can learn how their favorite products are made, taste the local food and beverage, and learn new historical facts about the region and local industry.

Industrial tourism is one of the most dynamic travel sectors. It continues to accommodate the needs of industrial travelers. While there are some shifts in industrial tourism trends from time to time, we can talk about specific types and forms of industrial tourism.

Based on the on-site activity and experience, we can divide industrial tourism into several types:

  • Factory tours – these tours include organized visits to one of the prominent factories in the region. The most common goals are to enable travelers to learn about the manufacturing process and discover the company’s history;
  • Work watching – work watching enables travelers to learn details about specific manufacturing processes, which is quite fun and engaging in some industries;
  • Farm tours – farm tours put travelers in a unique position to firsthand experience life on a farm and discover details about different processes that take place at farms;
  • Mine tours – some tourists enjoy taking a trip underground to visit old and abandoned or still operational mines;
  • Wine tours – wine tours are extremely popular among tourists who enjoy quality wines and want to explore famous wine regions, see the wine production in person, and taste different wines.

Industrial tourism doesn’t only include visits to places that are currently operational. Many industrial tourists enjoy visiting closed factories and mines . Some of the old factories are turned into museums, restaurants, and art galleries. These locations enable a sub-sector of industrial tourism called post-industrial tourism. 

Each one of these locations offers a unique experience and an exciting story to learn . Based on the locations and activities tourists like to explore and experience, industrial tourists can be divided into the following categories:

  • Stalkers – these tourists are interested in visiting closed and abandoned locations for industrial purposes;
  • Diggers – this term is used to describe tourists who prefer underground locations such as sewers and catacombs;
  • Roofing – roofing is a type of industrial tourism that attracts tourists comfortable with heights. You can find these tourists visiting dams and skyscrapers.

The best way to understand what industrial tourism is all about is to look at some real-life examples . Below you can find some noteworthy industrial tourism examples.

Industrial heritage sites in Katowice and Silesia region

The Silesia region in Poland is considered an industrial tourist goldmine. It has an abundance of overgrown slag heaps and derelict factories . Industrial tourism is flourishing in these parts. There is even an official Silesian Industrial Monuments Route specifically tailored for industry-savvy tourists.

One of the most popular destinations in Katowice is a former Katowice Coal Mine and Industrial Ethnography Museum in the Nikiszowiec district. 

The attractive industrial tourism destinations in Kawasaki, Japan

Kawasaki is the industrial tourism center of Japan . It has more than a few attractive destinations tourists can explore . Most importantly, the destinations offer completely different experiences, thus making the entire region attractive to industrial tourists from all corners of the world.

The most noteworthy destinations include:

  • Kawasaki Mari-in – this is the main city’s port which tourists can explore on foot or from the observation deck;
  • Toshiba Science Museum – this museum is perfect for travelers who want to learn everything there is to know about the Toshiba brand;
  • Kawasaki EcoLife Museum of the Future – a go-to destination for travelers interested in renewable energy solutions;
  • Ajinomoto Umami Science Square – this is a place where tourists can do various things ranging from tasting umami to creating Ajinomoto.

Japan has to offer other sites apart from Kawasaki, including the Noritake Company near Tokyo and the Toyota Commemorative Museum of Industry and Technology.  

Diverse industrial tourism offer in Minsk, Belarus

Minks, Belarus, is another popular destination on every industrial traveler’s map. As the industry center of Belarus, Minsk has a lot to offer. Travelers can learn all about the products, interesting places, and secrets of some of the biggest Belarus brands.

Some of this city’s most famous industrial tourism attractions include Minsk Tractor Plant , Beer Tour in the Alivaria Brewery, and Gold Tour in the Minsk Jewellery Factory Zorka. 

Gujarat, India, is the industrial tourism country’s center

India has one of the most diverse tourism offers. Industrial tourism is one of the tourism types available in this country. The most noteworthy example is the Gujarat region, the Anand-Amul Dairy factory , a historic place with great importance for the entire region. In fact, this factory focuses on producing sweets, ice cream, butter, and ghee and was the main cog in the milk revolution machine, which changed the region forever.

The Catalan capital’s industrial tourism attractions

Barcelona is most famous for its remarkable architecture. However, recently, tourists have recognized its incredible industrial tourism potential . The majority of the main attractions are close to the city. 

Some of the most popular ones are Colonia Gell which is unique for its use of steam energy; Colonia Sedo , with a museum to enable visitors to understand the everyday life at this cotton colony – and the prominent textile colony of Colonia Borgonya .

The Italian archipelago Murano and its attractive industrial tourism offer

Venetian lagoon in Italy is famous for Murano – an island known for Murano glassware . Many people refer to Murano as an island while it’s in fact a collection of islands (archipelago) connected by bridges. The island’s glass manufacturing industries deliver some of the most unique and colorful products . 

The glass industry’s colorful and mesmerizing products are not the only thing that interests industrial tourists. The glass industry in these parts has 8 centuries of engaging industry travelers can learn . Additionally, tourists can visit the Murano Glass Factory and see glass masters blow glass work on site .

Industrial tourism is definitely gaining in popularity. There are many unique types, each offering different experiences and levels of engagement . Consumers have many options to choose from, as do travel agents and OTAs. 

As you can see, some regions, factories, and countries are already reaping all the benefits this tourism type has to offer. It’s safe to assume that industrial tourism will become even more popular in the foreseeable future with new generations of tourists coming of age to travel on their own and have memorable experiences.

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Cristóbal Reali, VP of Global Sales at Mize, with over 20 years of experience, has led high-performance teams in major companies in the tourism industry, as well as in the public sector. He has successfully undertaken ventures, including a DMO and technology transformation consulting. In his role at Mize, he stands out not only for his analytical and strategic ability but also for effective leadership. He speaks English, Spanish, Portuguese, and Italian. He holds a degree in Economics from UBA, complementing his professional training at Harvard Business School Online.

Mize is the leading hotel booking optimization solution in the world. With over 170 partners using our fintech products, Mize creates new extra profit for the hotel booking industry using its fully automated proprietary technology and has generated hundreds of millions of dollars in revenue across its suite of products for its partners. Mize was founded in 2016 with its headquarters in Tel Aviv and offices worldwide.

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What Is Sustainable Tourism and Why Is It Important?

Sustainable management and socioeconomic, cultural, and environmental impacts are the four pillars of sustainable tourism

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What Makes Tourism Sustainable?

The role of tourists, types of sustainable tourism.

Sustainable tourism considers its current and future economic, social, and environmental impacts by addressing the needs of its ecological surroundings and the local communities. This is achieved by protecting natural environments and wildlife when developing and managing tourism activities, providing only authentic experiences for tourists that don’t appropriate or misrepresent local heritage and culture, or creating direct socioeconomic benefits for local communities through training and employment.

As people begin to pay more attention to sustainability and the direct and indirect effects of their actions, travel destinations and organizations are following suit. For example, the New Zealand Tourism Sustainability Commitment is aiming to see every New Zealand tourism business committed to sustainability by 2025, while the island country of Palau has required visitors to sign an eco pledge upon entry since 2017.

Tourism industries are considered successfully sustainable when they can meet the needs of travelers while having a low impact on natural resources and generating long-term employment for locals. By creating positive experiences for local people, travelers, and the industry itself, properly managed sustainable tourism can meet the needs of the present without compromising the future.

What Is Sustainability?

At its core, sustainability focuses on balance — maintaining our environmental, social, and economic benefits without using up the resources that future generations will need to thrive. In the past, sustainability ideals tended to lean towards business, though more modern definitions of sustainability highlight finding ways to avoid depleting natural resources in order to keep an ecological balance and maintain the quality of environmental and human societies.

Since tourism impacts and is impacted by a wide range of different activities and industries, all sectors and stakeholders (tourists, governments, host communities, tourism businesses) need to collaborate on sustainable tourism in order for it to be successful.

The World Tourism Organization (UNWTO) , which is the United Nations agency responsible for the promotion of sustainable tourism, and the Global Sustainable Tourism Council (GSTC) , the global standard for sustainable travel and tourism, have similar opinions on what makes tourism sustainable. By their account, sustainable tourism should make the best use of environmental resources while helping to conserve natural heritage and biodiversity, respect the socio-culture of local host communities, and contribute to intercultural understanding. Economically, it should also ensure viable long-term operations that will provide benefits to all stakeholders, whether that includes stable employment to locals, social services, or contributions to poverty alleviation.

The GSTC has developed a series of criteria to create a common language about sustainable travel and tourism. These criteria are used to distinguish sustainable destinations and organizations, but can also help create sustainable policies for businesses and government agencies. Arranged in four pillars, the global baseline standards include sustainable management, socioeconomic impact, cultural impacts, and environmental impacts.

Travel Tip:

The GSTC is an excellent resource for travelers who want to find sustainably managed destinations and accommodations and learn how to become a more sustainable traveler in general.

Environment 

Protecting natural environments is the bedrock of sustainable tourism. Data released by the World Tourism Organization estimates that tourism-based CO2 emissions are forecast to increase 25% by 2030. In 2016, tourism transport-related emissions contributed to 5% of all man-made emissions, while transport-related emissions from long-haul international travel were expected to grow 45% by 2030.

The environmental ramifications of tourism don’t end with carbon emissions, either. Unsustainably managed tourism can create waste problems, lead to land loss or soil erosion, increase natural habitat loss, and put pressure on endangered species . More often than not, the resources in these places are already scarce, and sadly, the negative effects can contribute to the destruction of the very environment on which the industry depends.

Industries and destinations that want to be sustainable must do their part to conserve resources, reduce pollution, and conserve biodiversity and important ecosystems. In order to achieve this, proper resource management and management of waste and emissions is important. In Bali, for example, tourism consumes 65% of local water resources, while in Zanzibar, tourists use 15 times as much water per night as local residents.

Another factor to environmentally focused sustainable tourism comes in the form of purchasing: Does the tour operator, hotel, or restaurant favor locally sourced suppliers and products? How do they manage their food waste and dispose of goods? Something as simple as offering paper straws instead of plastic ones can make a huge dent in an organization’s harmful pollutant footprint.

Recently, there has been an uptick in companies that promote carbon offsetting . The idea behind carbon offsetting is to compensate for generated greenhouse gas emissions by canceling out emissions somewhere else. Much like the idea that reducing or reusing should be considered first before recycling , carbon offsetting shouldn’t be the primary goal. Sustainable tourism industries always work towards reducing emissions first and offset what they can’t.

Properly managed sustainable tourism also has the power to provide alternatives to need-based professions and behaviors like poaching . Often, and especially in underdeveloped countries, residents turn to environmentally harmful practices due to poverty and other social issues. At Periyar Tiger Reserve in India, for example, an unregulated increase in tourists made it more difficult to control poaching in the area. In response, an eco development program aimed at providing employment for locals turned 85 former poachers into reserve gamekeepers. Under supervision of the reserve’s management staff, the group of gamekeepers have developed a series of tourism packages and are now protecting land instead of exploiting it. They’ve found that jobs in responsible wildlife tourism are more rewarding and lucrative than illegal work.

Flying nonstop and spending more time in a single destination can help save CO2, since planes use more fuel the more times they take off.

Local Culture and Residents

One of the most important and overlooked aspects of sustainable tourism is contributing to protecting, preserving, and enhancing local sites and traditions. These include areas of historical, archaeological, or cultural significance, but also "intangible heritage," such as ceremonial dance or traditional art techniques.

In cases where a site is being used as a tourist attraction, it is important that the tourism doesn’t impede access to local residents. For example, some tourist organizations create local programs that offer residents the chance to visit tourism sites with cultural value in their own countries. A program called “Children in the Wilderness” run by Wilderness Safaris educates children in rural Africa about the importance of wildlife conservation and valuable leadership development tools. Vacations booked through travel site Responsible Travel contribute to the company’s “Trip for a Trip” program, which organizes day trips for disadvantaged youth who live near popular tourist destinations but have never had the opportunity to visit.

Sustainable tourism bodies work alongside communities to incorporate various local cultural expressions as part of a traveler’s experiences and ensure that they are appropriately represented. They collaborate with locals and seek their input on culturally appropriate interpretation of sites, and train guides to give visitors a valuable (and correct) impression of the site. The key is to inspire travelers to want to protect the area because they understand its significance.

Bhutan, a small landlocked country in South Asia, has enforced a system of all-inclusive tax for international visitors since 1997 ($200 per day in the off season and $250 per day in the high season). This way, the government is able to restrict the tourism market to local entrepreneurs exclusively and restrict tourism to specific regions, ensuring that the country’s most precious natural resources won’t be exploited.

Incorporating volunteer work into your vacation is an amazing way to learn more about the local culture and help contribute to your host community at the same time. You can also book a trip that is focused primarily on volunteer work through a locally run charity or non profit (just be sure that the job isn’t taking employment opportunities away from residents).

It's not difficult to make a business case for sustainable tourism, especially if one looks at a destination as a product. Think of protecting a destination, cultural landmark, or ecosystem as an investment. By keeping the environment healthy and the locals happy, sustainable tourism will maximize the efficiency of business resources. This is especially true in places where locals are more likely to voice their concerns if they feel like the industry is treating visitors better than residents.

Not only does reducing reliance on natural resources help save money in the long run, studies have shown that modern travelers are likely to participate in environmentally friendly tourism. In 2019, Booking.com found that 73% of travelers preferred an eco-sustainable hotel over a traditional one and 72% of travelers believed that people need to make sustainable travel choices for the sake of future generations.

Always be mindful of where your souvenirs are coming from and whether or not the money is going directly towards the local economy. For example, opt for handcrafted souvenirs made by local artisans.

Growth in the travel and tourism sectors alone has outpaced the overall global economy growth for nine years in a row. Prior to the pandemic, travel and tourism accounted for an $9.6 trillion contribution to the global GDP and 333 million jobs (or one in four new jobs around the world).

Sustainable travel dollars help support employees, who in turn pay taxes that contribute to their local economy. If those employees are not paid a fair wage or aren’t treated fairly, the traveler is unknowingly supporting damaging or unsustainable practices that do nothing to contribute to the future of the community. Similarly, if a hotel doesn’t take into account its ecological footprint, it may be building infrastructure on animal nesting grounds or contributing to excessive pollution. The same goes for attractions, since sustainably managed spots (like nature preserves) often put profits towards conservation and research.

Costa Rica was able to turn a severe deforestation crisis in the 1980s into a diversified tourism-based economy by designating 25.56% of land protected as either a national park, wildlife refuge, or reserve.

While traveling, think of how you would want your home country or home town to be treated by visitors.

Are You a Sustainable Traveler?

Sustainable travelers understand that their actions create an ecological and social footprint on the places they visit. Be mindful of the destinations , accommodations, and activities you choose, and choose destinations that are closer to home or extend your length of stay to save resources. Consider switching to more environmentally friendly modes of transportation such as bicycles, trains, or walking while on vacation. Look into supporting locally run tour operations or local family-owned businesses rather than large international chains. Don’t engage in activities that harm wildlife, such as elephant riding or tiger petting , and opt instead for a wildlife sanctuary (or better yet, attend a beach clean up or plan an hour or two of some volunteer work that interests you). Leave natural areas as you found them by taking out what you carry in, not littering, and respecting the local residents and their traditions.

Most of us travel to experience the world. New cultures, new traditions, new sights and smells and tastes are what makes traveling so rewarding. It is our responsibility as travelers to ensure that these destinations are protected not only for the sake of the communities who rely upon them, but for a future generation of travelers.

Sustainable tourism has many different layers, most of which oppose the more traditional forms of mass tourism that are more likely to lead to environmental damage, loss of culture, pollution, negative economic impacts, and overtourism.

Ecotourism highlights responsible travel to natural areas that focus on environmental conservation. A sustainable tourism body supports and contributes to biodiversity conservation by managing its own property responsibly and respecting or enhancing nearby natural protected areas (or areas of high biological value). Most of the time, this looks like a financial compensation to conservation management, but it can also include making sure that tours, attractions, and infrastructure don’t disturb natural ecosystems.

On the same page, wildlife interactions with free roaming wildlife should be non-invasive and managed responsibly to avoid negative impacts to the animals. As a traveler, prioritize visits to accredited rescue and rehabilitation centers that focus on treating, rehoming, or releasing animals back into the wild, such as the Jaguar Rescue Center in Costa Rica.

Soft Tourism

Soft tourism may highlight local experiences, local languages, or encourage longer time spent in individual areas. This is opposed to hard tourism featuring short duration of visits, travel without respecting culture, taking lots of selfies , and generally feeling a sense of superiority as a tourist.

Many World Heritage Sites, for example, pay special attention to protection, preservation, and sustainability by promoting soft tourism. Peru’s famed Machu Picchu was previously known as one of the world’s worst victims of overtourism , or a place of interest that has experienced negative effects (such as traffic or litter) from excessive numbers of tourists. The attraction has taken steps to control damages in recent years, requiring hikers to hire local guides on the Inca Trail, specifying dates and time on visitor tickets to negate overcrowding, and banning all single use plastics from the site.

Traveling during a destination’s shoulder season , the period between the peak and low seasons, typically combines good weather and low prices without the large crowds. This allows better opportunities to immerse yourself in a new place without contributing to overtourism, but also provides the local economy with income during a normally slow season.

Rural Tourism

Rural tourism applies to tourism that takes place in non-urbanized areas such as national parks, forests, nature reserves, and mountain areas. This can mean anything from camping and glamping to hiking and WOOFing. Rural tourism is a great way to practice sustainable tourism, since it usually requires less use of natural resources.

Community Tourism

Community-based tourism involves tourism where local residents invite travelers to visit their own communities. It sometimes includes overnight stays and often takes place in rural or underdeveloped countries. This type of tourism fosters connection and enables tourists to gain an in-depth knowledge of local habitats, wildlife, and traditional cultures — all while providing direct economic benefits to the host communities. Ecuador is a world leader in community tourism, offering unique accommodation options like the Sani Lodge run by the local Kichwa indigenous community, which offers responsible cultural experiences in the Ecuadorian Amazon rainforest.

" Transport-related CO 2  Emissions of the Tourism Sector – Modelling Results ." World Tourism Organization and International Transport Forum , 2019, doi:10.18111/9789284416660

" 45 Arrivals Every Second ." The World Counts.

Becken, Susanne. " Water Equity- Contrasting Tourism Water Use With That of the Local Community ." Water Resources and Industry , vol. 7-8, 2014, pp. 9-22, doi:10.1016/j.wri.2014.09.002

Kutty, Govindan M., and T.K. Raghavan Nair. " Periyar Tiger Reserve: Poachers Turned Gamekeepers ." Food and Agriculture Organization.

" GSTC Destination Criteria ." Global Sustainable Tourism Council.

Rinzin, Chhewang, et al. " Ecotourism as a Mechanism for Sustainable Development: the Case of Bhutan ." Environmental Sciences , vol. 4, no. 2, 2007, pp. 109-125, doi:10.1080/15693430701365420

" Booking.com Reveals Key Findings From Its 2019 Sustainable Travel Report ." Booking.com.

" Economic Impact Reports ." World Travel and Tourism Council .

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  • 'The Last Tourist' Film Will Make You Approach Travel Differently
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India’s ‘temple economy’ set to turbocharge its tourism industry

Ayodhya’s ram temple may spur a surge in religious and cultural tourism as well as job creation..

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In meetings with members of India’s financial community during a visit to Mumbai in late January, I was struck by their enthusiasm for a new economy emerging in India that is often overlooked. They called it the “temple economy”, based on the idea that religious tourism in India is on the cusp of a dramatic surge, surpassing levels associated with some of the world’s great destinations for faith-based tourism, such as Mecca and the Vatican.

A few days before, India’s Prime Minister Narendra Modi had, amid great fanfare, inaugurated a new temple to the Hindu deity Ram in the northern town of Ayodhya, built on the ruins of an old mosque. This fulfilled a longstanding promise of Mr Modi’s ruling Bharatiya Janata Party (BJP), many of whose adherents had claimed the site of the temple was the birthplace of Ram, the central figure in the Indian epic, the Ramayana.

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  • Tourism Business, Licensing & Registration
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  • Grant: GAMELAN 2024

Grant: GSSP 2024

  • Grant: GSSK 2023 (MOTAC)

To revitalize and reactivate the tourism sector.

To ensure tourism industry remains competitive by providing support and assistance (incentives) to the private sector, players and industry activists in promoting and positioning Malaysia as outstanding tourist destination in the world.

APPLICATION SCOPE

Hosted in Malaysia;

Ability to attract interstates participation within Malaysia;

Generating domestic tourism and international tourists movement;

Invigorating and providing benefits to the tourism industry; and

Programs/events must be executed in year 2024.

PERMISSIBLE PROGRAMS/EVENTS

Tourism Programs/Events that have interstates elements within Malaysia;

Tourism Exhibition (Travel Fair) with Business to Consumer (B2C) element which focuses on the sale of domestic packages only;

Programs/Events of Special Interest (Niche) that incorporate elements of tourism and able to attract participation from within and outside the country; and

The organization of sporting events is LIMITED to form of recreation, carnival, folk sports and lifestyle that have an impact on the tourism industry and the local socioeconomics.

CEILINGS ALLOCATION

Programs/events that have a socioeconomic impact held in the country and involve interstate participation.

Domestic level Program/Event - MAXIMUM CEILING is up to RM500,000.00 (MALAYSIAN RINGGIT: FIVE HUNDRED THOUSAND ONLY).

INTERNATIONAL

High-impact programs/events held in the country involving:

20% or more participation of visitors from foreign countries; and

Participants must at least from 5 different foreign countries or more.

International level Program/Event - MAXIMUM CEILING is up to RM1,000,000.00 (MALAYSIAN RINGGIT: ONE MILLION ONLY).

The complete application form together with the proposal paper must be submitted to the Secretariat 30 days before the organizing of the program / event.

The application duration starts from 2 May until 30 November 2024 (or subject to the remaining GSSP allocation of the current year) while the implementation of approved programs / events starts from 1 June until 31 December 2024.

Applications of ONGOING or PAST programs/events are not permissible .

The medium of GSSP allocation is REIMBURSEMENT .

The complete application must be submitted in hard copy to:

URUS SETIA GERAN SOKONGAN SEKTOR PELANCONGAN (GSSP) LEMBAGA PENGGALAKAN PELANCONGAN MALAYSIA (TOURISM MALAYSIA) BAHAGIAN PERANCANGAN STRATEGIK ARAS 2, NO. 2, MENARA 1 JALAN P5/6, PRESINT 5 62200 PUTRAJAYA Contact Number: +603-8891 8191 / 8163 and email a copy to: [email protected]

WARNING : The usage of the MINISTRY OF TOURISM, ARTS AND CULTURE (MOTAC) and TOURISM MALAYSIA logo without written permission is PROHIBITED and may be subject to legal action.

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Money latest: Billie Eilish fans furious at 'outrageous' ticket prices

Billie Eilish fans are complaining about "outrageous" ticket prices for her Hit Me Hard and Soft tour. Read this and all the latest consumer and personal finance news below, plus leave a comment in the box.

Thursday 2 May 2024 20:01, UK

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  • OECD warns UK shouldn't cut interest rates yet
  • UK ranks bottom in G7 economic growth forecast
  • 'Outrageous': Billie Eilish fans complain about ticket prices
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If you earn significantly more or less than your partner, how do you split payments for things like housing, food, household essentials, entertainment and holidays? 

Do you both pay equally, do you split costs according to income, or do you have another method? 

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Pint-sized bottles of wine will be allowed on UK shelves from autumn under new post-Brexit trade rules - although doubts have been raised over their demand.

Seven changes to pre-packaged wine sizes are due to come into force on 19 September.

The move to introduce the 568ml size of wine, to sit alongside 200ml and 500ml measures already available, was announced in December and hailed by ministers as a Brexit "freedom".

Pint bottles of Champagne were sold in the UK before Britain joined the European Common Market and were on shelves until 1973.

Read more here ...

JD Sports has told head office staff they must return to the office at least four days a week .

The new amendment to the hybrid working policy will be effective from 1 July and will impact employees at the retail chain's head office in Bury, Retail Gazette reports.

However, the chain will still allow flexibly depending on individual roles.

Pubs could stay open late during the Euros this summer, according to The Sun .

Home Secretary James Cleverly hinted he was looking into extending pub opening hours for the tournament on The Sun show Never Mind The Ballots.

He said: "I will certainly look into it."

We've been bringing you news of plenty of bank switch deals offering free cash these past few months, but Virgin Money has a different kind of incentive for switchers - a 12% interest rate. 

People who switch to its M Account, M Plus Account or Club M Account will be able to get bonus interest rates of 10% gross/10.47% AER (fixed). 

This is on top of the 2% gross/2.02% AER (variable) interest rate already offered on current account balances up to £1,000 - meaning customers can get an interest rate of 12%. 

No other savings accounts offer interest rates this high, and the bonus applies for a year.

TikTok will restore millions of songs to its app after settling a royalty dispute with Universal Music Group. 

Users had been unable to make videos featuring songs from the likes of Billie Eilish and Ariana Grande due to a row over how much TikTok was paying. 

The fight had led to Universal withdrawing music from some of the world's most famous singers. 

The dispute appears to have been settled as the companies announced "improved remuneration" for artists.

More than 10,500 black cab drivers in London have launched a £250m legal case against Uber. 

They accuse the app of breaking the capital's taxi booking rules and deliberately misleading authorities to secure a licence. 

Transport for London (TfL) rules state drivers cannot take bookings directly from customers and must instead use a centralised system. 

The drivers, who are being advised by law firm Mishcon de Reya, argue they have faced unfair competition from Uber and that it knowingly broke these rules. 

Uber has denied these allegations and said the claims are unfounded.

The company has faced numerous challenges in London, including refusals from TfL to renew its licence which were later successfully appealed. 

Billie Eilish fans are complaining about "outrageous" ticket prices for her Hit Me Hard and Soft tour.

The 22-year-old singer unveiled an 81-date tour programme this week, sending fans rushing to secure tickets.

But some expressed disbelief on social media at the prices.

"I know I moan about this all the time, but look at the price of Billie Eilish tickets," one fan called Marianne wrote on X, sharing a screenshot of seated tickets priced at £398.50. 

"Something seriously needs to be done about ticket prices, it's f*****g outrageous!" 

Another complained they had paid less for Taylor Swift's Eras Tour, which was also criticised for high ticket prices.

A fan called Liv tagged Eilish, Live Nation and Ticketmaster, writing: "Are you ok? £145 for standing tickets is atrocious."

Thousands of people who receive government benefits, including Universal Credit, will be paid as early as tomorrow.

This is because there's a bank holiday coming up on 6 May which will affect benefits paid by both the Department for Work and Pensions (DWP) and HMRC (they don't pay benefits on bank holidays).

A statement on the government website reads: "If your payment date is on a weekend or a bank holiday you'll usually be paid on the working day before. This may be different for tax credits and child benefit."

Here are the 11 different government benefits that are expected to be paid early:

  • Universal credit;
  • State Pension;
  • Pension Credit;
  • Disability Living Allowance;
  • Attendance Allowance;
  • Carer's Allowance;
  • Child Benefit;
  • Income Support;
  • Jobseekers Allowance;
  • Personal Independence Payment;
  • Tax credits (such as Working Tax Credit)

Will your benefit payment change?

No, you'll be paid the same amount you usually receive.

Benefits are usually paid straight into your bank, building society or credit account.

Goldman Sachs is removing a cap on bonuses for London-based staff, paving the way for it to resume making multimillion pound payouts to its best-performing traders and dealmakers.

Sky News can exclusively reveal the Wall Street banking giant notified its UK employees today that it had decided to abolish the existing pay ratio imposed under European Union rules and which the government recently decided to scrap.

In a video message to staff, Richard Gnodde, chief executive of Goldman Sachs International, which comprises its operations outside the US, said it had decided to bring its remuneration policy in Britain in line with its operations elsewhere in the world.

"We are a global firm and to the extent possible we adopt a consistent global approach across everything we do," Mr Gnodde said in the message, which has been relayed to Sky News.

"The bonus cap rules were an important factor preventing us from being consistent in the area of compensation."

Aldi's market share has fallen - as people seemingly head back to traditional supermarkets for their shopping.

Aldi's share of the grocery market slipped from 10.8% to 10.4% in the 12 weeks to 20 April.

NIQ data shows sales rose just 1.3% in the period - for Morrisons it was 4.4%, Tesco 5.8% and Sainsbury's 6.6%.

Asda was the laggard with sales falling 0.9%.

Ocado is the fastest growing retailer with sales up 12%.

Aldi's rival discounter, Lidl, saw sales surge 9.5%, bumping its market share up to 8.2%. Media campaigns highlighting new ranges helped, NIQ said.

A Santander online outage is affecting thousands of UK customers.

Over 2,000 reports have been made on Downdetector - indicting the issue is widespread.

Customers have been met with messages like this...

Santander wrote on X: "We are aware some customers are experiencing issues accessing online services, we apologise for any inconvenience this has caused.

"We're working hard to resolve this as soon as possible."

Following on from our previous post, and the OECD also says the UK will grow more slowly next year than any other major advanced economy.

It puts this down to stealth taxes and high interest rates squeezing the economy.

The organisation, which is based in Paris, downgraded its forecasts for GDP to 0.4% this year and 1% in 2025.

In February, the UK had been in the middle of the rankings with forecast growth of 0.7% this year and 1.2% next.

The OECD pointed to the fact "tax receipts keep rising towards historic highs" - with National Insurance cuts not offsetting the additional burden Britons are feeling due to tax thresholds not rising along with inflation due to a government freeze.

Some good news is expected for UK workers as the OECD said there will be "stronger" wage growth when inflation is factored in against pay.

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industry benefits tourism

Korea plans to grow console industry in the next five years

Country accounts for 1.5% of global console revenues, despite being fourth biggest games market in the world

Korea's Ministry of Culture, Sports, and Tourism has said it intends to grow the country's console market by 2028 in order to revitalise its games industry.

As reported by Yonhap News Agency , the government unveiled its five-year plan on Wednesday, aiming to reduce its reliance on mobile and online platforms and boost console sales.

Consoles currently make up 28% of the global games industry, but Korea's share of this market is only 1.5%, according to the ministry. By comparison, the ministry reported 40% of players in North America and Europe play on consoles.

The most recent full-year sales data show that Korean players spent 22.2 trillion won ($16.04 billion) on video games, making the nation the fourth biggest market in the world.

The ministry said it will aid local developers to work with companies such as Microsoft, Sony, and Nintendo to develop future titles over the next five years, as well as support independent studios.

Last November, Niko Partners reported that the Korean PC games market made up 55% of East Asia's revenue . It predicted that the East Asia PC and mobile games markets may reach $30.8 billion by 2027.

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Benefit tourism explained: what, why and where

Disclaimer: Some posts on Tourism Teacher may contain affiliate links. If you appreciate this content, you can show your support by making a purchase through these links or by buying me a coffee . Thank you for your support!

Benefit tourism is a term that’s been floating around a lot lately. With prime-time TV shows aired highlighting the state of the welfare system, the endless Brexit debates and a common perception that UK benefits are easy to obtain, it is no wonder that people are starting talk about benefit tourism.

But what was does it all mean? What actually is benefit tourism? In this post I will explain what the concept is and some of the controversy surrounding the issue.

What is benefit tourism?

Where does the term benefit tourism come from, ‘benefit tourism is when a person relocates to a particular area where their primary motivation is to obtain the financial benefits that are available to them in said location.’, where do benefit tourists come from, why do benefit tourists come here, what kinds of social benefits are on offer to benefit tourists, the role of benefit tourism in the brexit debate, benefit tourism statistics, benefit tourism: conclusion.

Benefit tourism, also known as welfare tourism, is the term given to people who travel to a destination with the intentions of claiming social benefits.

Particularly prominent in the United Kingdom, with the large number of migrants from the European Union and further afield, benefit tourism has become a hot topic in the media and in the average household.

It was also a major part of the Brexit campaign.

Benefit tourism is a term that was coined in the 1990s. It came about in response to the introduction of several new countries into the European Union. Whilst countries such as Poland , Romania and Latvia might bring economic advantage in some instances (allowing businesses to relocate to areas where their operations can be undertaken for a lower cost, for example), it also brought with it concern amongst many Europeans.

The problem arises as a result of one of the fundamental principles of the European Union: Freedom of Movement.

Freedom of movement does exactly what it says tin the tin- it allows people to move freely around Europe. In essence, this means that those from less wealthy countries are free to relocate to countries, such as the UK, that are able to offer them employment, accommodation and welfare options that might not be available to them in their home country.

A definition of benefit tourism

The term benefit tourism has not been clearly defined. In fact, some question whether it actually exists at all!

The question of whether economically inactive citizens who are, or have been, in receipt of benefits from a country other than their own do indeed qualify as ‘benefit tourists’ has been the subject of debate amongst the media and politicians for years.

The concept is clear- they come to the UK, or other nations more wealthy than their own, and claim social benefit; thus making them a ‘benefit tourist’. But there is more to it than simply this…

What about if an economic migrant, who relocates for work, is suddenly made unemployed and consequently must claim social benefits? Is this person a ‘benefit tourist’?

What if a person moves to be closer to family, but also claims benefits? Are they a benefit tourist?

What is a person relocates for work but is also entitled to benefits such as working tax credits or child benefit? Is this person a benefit tourist?

The truth of the matter is that it’s not black and white. The common conception seems to be that a benefit tourist moves to a destination with the primary motivation of claiming financial benefits. But how do we determine and measure motivation?

For the purposes of debate, I have summarised the meaning of benefit tourism with the following definition:

Benefit tourists come from all over the world . In fact, we can argue that it is only human nature to want the best for yourself and your family and to relocate in search of better opportunities.

However, the term benefit tourism is largely associated with the UK. It generally refers to migrants from Eastern Europe

Benefit tourism

There is a perception amongst Brits that a large number of people choose to relocate to the UK with the intention of claiming benefits. However, there are few statistics to support this. In fact, migrants are more likely to be employed and less likely to be claiming financial benefits than UK citizens!

The UK is seen as a wealthy and stable country with a strong economy in comparison to Eastern European countries. Most migrants from Eastern Europe secure employment in the hospitality, industrial or agricultural industries.

Many of these positions are difficult to fill and many British people would not be willing to do such jobs. I’ll never forget the time that I moved back home with my mum after returning from travelling. She lives in Cambridgeshire and I went to the local job seekers office in Wisbech. When I told them ‘I’ll take any job you have’ the response I received was ‘you won’t want to put dog food in tins or slaughter chickens in a factory’. Ok, she was right- I didn’t want to do that.

So the reality is, that in many instances, we actually need migrants to fill the jobs that we don’t want to do!

Even though the hours are long and the jobs might be undesirable, for many people, this is a significant improvement on their job prospects in their home country. The salaries are much higher and the working conditions are often better. This is the main reason that so many people choose to move from Eastern Europe to the UK for work.

In the UK we have a strong social benefits network. We look after our citizens. Whilst the level of socialism demonstrated in the UK does fluctuate depending on the current Government and the economy, we generally offer more and better social benefits than most countries.

A person who chooses to relocate to the UK has the opportunity to take advantage of a wide range of benefits. Our NHS is famous the world over and whilst it is not perfect, it provides healthcare opportunities to people who may not be able to afford it in their home country.

We have free schooling from the age of four to 19 that migrants can take advantage of. There are also a number of financial benefits such as working tax credits, child benefit, income support, disability allowances, the state pension and so on.

As a result of the backlash from the British public, a number of benefits have been slashed and EU migrants no longer instantly qualify for financial benefits. Many benefits have been replaced by the controversial Universal Credit . This has disincentivised people to claim benefits and has increased the number of people that are in work.

Part of the reason that BREXIT came about was because the general public believed that too many people were migrating from Eastern Europe to the UK. There was a common perception that these people were ‘taking our jobs’ and taking advantage of our social welfare system.

There was, however, little evidence to support this. In fact, research generally demonstrated that said migrants were beneficial for our economy and the overall welfare of the UK.

Because of the ambiguity over what constitutes a ‘benefit tourist’ and what doesn’t, there are no clear statistics to quantify the scale of the benefit tourism industry, if indeed it does exist at all.

If you want to know more about migration figures, employment figures etc then there is a wealth of information on the Internet. Determining the extent to which these data apply or do not apply to the concept of benefit tourism, however, is not an easy task.

In summary, you can see that the term benefit tourism appears to be more of a hype than a real industry. There is little data to support the notion of benefit tourism and the figures are in fact contradictory, instead exemplifying the need that the UK has for economic migrants from Eastern Europe and the benefits that this has on the economy.

Personally I think that there is definitely scope for more research into this area and that the likes of Nigel Farage and Boris Johnson should have some role in this, seeing as they made many references during the BREXIT debate to issues that have contributed to the public belief that ‘benefit tourism’ is a problem for the UK.

What are your views on benefit tourism? Let me know in the comment below!

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