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Article: National Geographic Logo Design: History & Evolution

National Geographic Logo Design: History & Evolution

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Image Source: https://wallpaperaccess.com/national-geographic-logo  |  Image Courtesy: National Geographic

When it comes to iconic imagery, few symbols resonate with audiences quite like the National Geographic logo design. This emblem, a simple yet striking yellow rectangle, has become synonymous with exploration, discovery, and a commitment to visual storytelling. Whether you're a seasoned graphic designer or just starting your creative journey, the story behind this recognizable logo has lessons to teach.

The National Geographic logo design has gone through a fascinating evolution since its inception. As we dive into its history, you'll get to explore not just the aesthetics, but the underlying philosophy that has guided this visual evolution. How did a basic geometric shape come to represent a world of wonders? What design principles made this logo so enduring and effective?

Join me as we take a journey through the world of National Geographic logo design, from its historical roots to the contemporary adaptations that keep it fresh and engaging. Whether you're seeking inspiration for your own projects or simply fascinated by logo design's ability to communicate complex ideas, this exploration promises to be an enriching one. Stay tuned!

National Geographic Logo Design History

1997 - 2001.

The era between 1997 and 2001 marked a significant chapter in the National Geographic logo design's journey, showcasing creativity and a commitment to the brand's core message. The logo unveiled during this period speaks volumes about the way National Geographic saw itself as a "window to the world." Here's an in-depth look at what made this version of the National Geographic logo design so compelling.

The debut logo from this era consists of two harmoniously integrated parts: an iconic elongated yellow rectangle and the accompanying text to the rectangle's left. It's hard not to notice the resemblance of this shape to a standard magazine or window. This clever metaphor was no accident; it was a thoughtful design choice meant to emphasize the brand's unique role as a gateway to discovery and learning.

The elongated rectangle's yellow lines are wide, creating a bold statement that catches the eye. In height, they are comparable to the adjacent phrase "National Geographic Channel." This balanced and proportional design lends itself to a feeling of harmony and interconnectedness between the visual icon and the textual element.

Typography played a key role in this version of the National Geographic logo design as well. The chosen serif typeface was beautifully arranged in three rows, giving it a classic yet robust appearance. This choice was perfectly in line with the brand's history of bridging tradition with innovation.

What really made this logo stand out was the subtlety with which the designers played up the name of the society as a literal and metaphorical "window to the world." It's an idea that resonates deeply with what National Geographic has always been about: bringing distant lands, exotic creatures, and unknown cultures right into our living rooms.

The yellow window doesn't just symbolize a magazine cover or a TV screen; it is a lens through which we can view the entire world. The choice of color, shape, and typeface all align perfectly to create a visual narrative that captures the brand's essence.

The National Geographic logo design from 1997 to 2001 is more than a mere symbol. It's an artful embodiment of a brand's mission and values. The understanding and execution of these design principles during this period serve as an inspiring lesson for anyone interested in logo creation and branding.

In conclusion, the National Geographic logo design during these years is a stunning example of how thoughtful design can communicate complex ideas and emotions. It's a timeless lesson in aesthetics, balance, and storytelling that continues to inspire designers around the globe. If you're seeking to create meaningful logos that resonate with audiences, this chapter in design history offers a wealth of insights and inspiration.

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Image Courtesy: National Geographic

2001 - 2005.

The early 2000s brought about an intriguing evolution in the National Geographic logo design, reflecting subtle shifts in the organization's identity and a modernizing approach to visual branding. Between 2001 and 2005, designers introduced changes that, while not dramatic, were significant in their own right. For graphic designers and branding enthusiasts, this phase of the National Geographic logo design offers intriguing insights into the nuances of logo evolution.

During this period, the most noticeable alteration affected the form of the name. While the top and middle sections of "National Geographic" remained unchanged, maintaining continuity and brand recognition, the bottom word "Channel" underwent a striking transformation. Not only did it change in typography, but it was also separated from the rest by a dividing line and adopted a different writing style.

The new "Channel" text lost its serifs and was reduced to half the size of the other words. This decision might seem minor, but it had a profound impact on the overall aesthetics of the National Geographic logo design. By changing the typeface and introducing a dividing line, the designers created a visual separation that emphasized the distinction between the National Geographic Society and its Channel.

This redesign wasn't just about a fresh look; it was a strategic move that aligned with National Geographic's expanding media presence. The resized and re-styled "Channel" word subtly but effectively highlighted the specific identity of the television component, without losing the iconic yellow rectangle and the traditional font of the rest of the name.

What can we, as graphic designers, learn from this evolution? First and foremost, the importance of subtlety and precision in design. The changes made to the National Geographic logo design during this period were neither radical nor flashy. They were, however, incredibly effective in communicating a new direction and a refined focus.

Moreover, this logo evolution teaches us that even small adjustments can have a big impact on how a brand is perceived. It reminds us that every element in a logo design – from typography to spacing, to lines – has a purpose and a message. A shift in a font, a resizing of a word, or the introduction of a line can carry significant meaning and affect the way audiences connect with a brand.

The National Geographic logo design from 2001 to 2005 is a masterclass in thoughtful, purpose-driven design. It illustrates how even subtle changes can breathe fresh life into a logo, ensuring that it remains relevant and resonant with its audience. For those of us in the world of graphic design, it's a vivid example of how to evolve a brand's visual identity with grace, intention, and a deep understanding of what that brand represents. It's yet another inspiring chapter in the rich history of one of the world's most recognized logos.

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2005 - 2016

The National Geographic logo design experienced another pivotal evolution from 2005 to 2016, demonstrating how the brand continued to adapt to a changing media landscape while preserving its core identity. This phase offers graphic designers a fascinating glimpse into how minor tweaks can have substantial visual impact.

In 2005, the management approved a new iteration of the National Geographic logo design, reflecting a modern take while retaining key elements that make the logo so recognizable. This transformation included a few well-thought-out adjustments, each of which conveyed a new layer of meaning.

Firstly, the designers adopted a revised sans serif font, bringing a more contemporary and streamlined feel to the logo. The text appeared cleaner and more approachable, aligning with modern design trends without losing touch with the brand's rich heritage.

Secondly, the demarcation line that previously separated "Channel" from the rest of the text was removed. This seemingly simple decision created a sense of unity and cohesion, tying the words together into a single, harmonious whole. It marked a return to a more integrated design, emphasizing the brand's overarching vision rather than differentiating between various elements.

The word "Channel" didn't just return to its original size; it was also highlighted in gray. This subtle color shift had a dramatic visual effect. The gray shade not only added visual interest but also cleverly emphasized the television component of the brand without overpowering the rest of the logo. It's a perfect example of how color can be used strategically in design to convey specific messages and draw attention to particular aspects.

The National Geographic logo design during this period is a testament to the power of calculated, precise design modifications. Every change was purpose-driven, each choice meaningful. It's an invaluable lesson for graphic designers in how to keep a logo fresh and relevant while respecting its legacy.

The National Geographic logo design from 2005 to 2016 is more than a piece of branding; it's a story of adaptability, innovation, and the nuanced use of design principles. It shows that a well-crafted logo can evolve with the times without losing its essence. For those of us immersed in the world of graphic design, the National Geographic logo continues to inspire, providing valuable insights into how small changes can have a big impact. This chapter in its history reinforces that effective logo design is not just about aesthetics; it's about strategic thinking, storytelling, and a profound understanding of the brand it represents. It reminds us once again why the National Geographic logo design remains a touchstone in the world of visual branding.

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2016 - Present

Navigating the constantly evolving landscapes of media and technology, the National Geographic logo design took another remarkable turn from 2016 to the present day. With a multifaceted brand that encompasses a digital and satellite channel, a society, a publishing house, a magazine, and a series of travel guides, the administration faced a unique challenge: unifying the logo to suit all these aspects simultaneously. This latest phase of the National Geographic logo design illustrates the brand's adeptness in adapting to change while preserving its iconic identity.

In a decisive move toward unity and simplicity, the developers removed the word "Channel" from the logo. This change was more than just a design tweak; it was a strategic shift that embraced the brand's multifarious nature. By omitting a word that specifically referred to one aspect of their offerings, National Geographic made a statement that the logo represents everything they stand for, be it television, print, or digital content.

This recent update to the National Geographic logo design underlines a crucial principle in graphic design: Less can indeed be more. Removing a single word allowed the logo to become more versatile and universal, without losing its essence or diluting its impact. It's a brilliant example of how a minimalist approach can amplify a brand's message, making it more accessible and relevant to a broader audience.

The contemporary version of the National Geographic logo design resonates with the brand's unending quest for exploration and discovery. It encapsulates its role as a window to the world, no matter the medium or platform. Whether you're tuning into a documentary, flipping through the pages of the magazine, or exploring a travel guide, the unified logo assures you that you're partaking in the rich tradition of National Geographic.

For graphic designers, the National Geographic logo design's current iteration is a masterclass in clarity, adaptability, and thoughtful reduction. It's a lesson in how to gracefully navigate the challenges of a multifaceted brand, maintaining consistency, and ensuring that the logo remains true to its roots.

The evolution of the National Geographic logo design from 2016 to the present is a testament to the art of thoughtful design and strategic thinking. It's proof that a logo can be both timeless and timely, evolving with the brand's needs without losing its core identity. As we continue to observe the journey of one of the world's most recognizable logos, it offers ongoing inspiration and insights for anyone in the field of graphic design. The story of the National Geographic logo design is a vivid reminder that good design is not static; it's a dynamic, evolving expression of a brand's mission, values, and connection with its audience.

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Analysis: National Geographic Logo Design Evolution

The story of the National Geographic logo design is a compelling journey through time, reflecting the brand's mission and adapting to the ever-changing media landscape. For graphic designers, this evolution offers rich insights and lessons on how to create a logo that remains both timeless and timely. Let's dive into a five-point analysis of the National Geographic logo design and explore what makes it so iconic.

Simplicity and Versatility

The National Geographic logo design has always been admired for its simple and versatile aesthetic. From the initial elongated yellow rectangle, symbolizing a window to the world, to the removal of the specific word "Channel," the design has evolved to fit various platforms while maintaining its distinct identity. This simplicity allows it to resonate with diverse audiences and across different mediums, making it a classic example of minimal yet effective design.

Color and Typography

Color and typography play crucial roles in the National Geographic logo design. The bright yellow rectangle has remained a constant, symbolizing exploration and discovery. The thoughtful use of typography, from serif to sans serif, and the strategic highlighting of certain words, demonstrates how type can be used to convey specific meanings and nuances. These elements have been fine-tuned over the years to keep the logo fresh while staying true to its core identity.

Strategic Evolution

The National Geographic logo design has never been about abrupt changes. Each modification, be it the resizing of a word or the removal of a demarcation line, has been a calculated move to align the logo with the brand's evolving needs. This strategic evolution shows a deep understanding of how small changes can make a significant impact, offering valuable lessons in adaptability and forward-thinking design.

Unified Brand Identity

With National Geographic's expansion into various fields, the logo design has managed to unify the brand across different platforms. The removal of the word "Channel" and the creation of a logo that fits everything from a digital channel to travel guides exemplifies how a logo can be a cohesive force for a multifaceted brand. It's a compelling study in how design can create a harmonious and consistent brand image.

Timeless Appeal

The National Geographic logo design's ability to remain relevant across decades is a testament to its timeless appeal. By marrying tradition with innovation, the logo continues to be a symbol of exploration and learning. It’s a shining example of how a logo can evolve with the times, without losing its essence, providing ongoing inspiration for designers seeking to create lasting visual identities.

The National Geographic logo design evolution is a masterclass in effective branding and design strategy. It's a story that continues to inspire and instruct, emphasizing the importance of clarity, adaptability, and thoughtful design. For graphic designers seeking to create impactful and enduring logos, the journey of the National Geographic logo design offers a rich tapestry of ideas and principles that resonate far beyond a simple visual mark.

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Image Source: https://www.instagram.com/natgeo/  |  Image Courtesy: National Geographic

The philosophy & meaning behind national geographic logo design.

Unpacking the philosophy and meaning behind the National Geographic logo design reveals a profound understanding of the brand's essence, a symbol of exploration, education, and connection. This iconic logo has more to tell than what meets the eye. Let's delve into five core aspects of the philosophy and meaning that have shaped the National Geographic logo design, offering a deeper understanding for graphic designers everywhere.

A Window to the World

The National Geographic logo design, especially the prominent yellow rectangle, has been likened to a window to the world. This imagery resonates with the brand's mission of exploration, discovery, and providing unparalleled insights into our planet. It's a powerful metaphor that connects viewers with diverse cultures, landscapes, and phenomena, encapsulating the spirit of curiosity that defines National Geographic.

Unity Across Platforms

With its evolution, the National Geographic logo design has embraced the brand's multifaceted nature. From television and digital media to magazines and travel guides, the logo symbolizes a unified vision. The subtle changes over time, like the removal of the word "Channel," reflect a conscious effort to create a versatile logo that resonates with a broad audience while maintaining a cohesive brand identity.

Tradition Meets Modernity

The National Geographic logo design masterfully blends traditional elements with modern aesthetics. The shift from a serif to a sans serif font and the thoughtful use of color and form demonstrate a balance between honoring the brand's rich history and aligning with contemporary design principles. This combination creates a timeless appeal that continues to resonate with audiences around the globe.

Symbolism of Color

The yellow color in the National Geographic logo design is not just a design choice; it's a symbol. Yellow represents sunlight, warmth, and optimism. It aligns with the brand's mission to enlighten minds and inspire exploration. The consistency of this color throughout the logo's evolution underscores its significance and the intention behind its selection.

Clarity and Simplicity

The National Geographic logo design embodies a philosophy of clarity and simplicity. It communicates a complex message with minimal elements, highlighting the power of well-thought-out design choices. From the elongated rectangle to the carefully selected typography, every aspect is purpose-driven, reflecting a philosophy that values clear communication and elegant simplicity.

The philosophy and meaning behind the National Geographic logo design offer a rich exploration of design thinking and brand alignment. It's a study in how visual symbols can encapsulate a brand's mission, values, and connection with its audience. For graphic designers seeking to create logos with depth and resonance, the National Geographic logo design stands as an inspiring example of how design can transcend mere aesthetics, becoming a profound expression of a brand's core essence.

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Image Source: https://www.instagram.com/p/CwfoNfWSjcL/  |  Image Courtesy: National Geographic

What can we learn from national geographic logo design.

The National Geographic logo design is more than a visual symbol; it's a treasure trove of lessons for graphic designers. Whether you're a seasoned professional or a budding designer, the evolution, philosophy, and execution of this iconic logo offers valuable insights. Let's explore five key lessons we can draw from the National Geographic logo design that can guide and inspire our creative endeavors.

Timeless Design Principles

The National Geographic logo design is a masterclass in creating timeless appeal. Its simple geometric shape, consistent color palette, and well-chosen typography have allowed it to endure across decades without becoming dated. The lesson here is the importance of understanding and applying timeless design principles, focusing on clarity and simplicity, to create logos that can withstand the test of time.

Adaptability to Change

Over the years, the National Geographic logo design has demonstrated remarkable adaptability, seamlessly evolving with the brand's expansion into various media. The strategic changes made to the logo show the importance of being flexible and responsive to a brand's needs without losing its core identity. It's a reminder for designers to think long-term and create logos that can adapt to future changes.

Symbolism and Meaning

The yellow rectangle in the National Geographic logo design, symbolizing a window to the world, teaches us the power of incorporating meaningful symbols into our designs. Symbolism adds depth and resonance, allowing the logo to connect with the audience on a more profound level. It emphasizes the importance of aligning the visual elements with the brand's mission and values.

Consistency Across Platforms

With its presence across multiple platforms, from print to digital, the National Geographic logo design illustrates the importance of consistency in branding. The logo maintains a cohesive look and feel, reinforcing brand recognition and trust. Designers can learn the value of creating versatile logos that maintain consistency while fitting different contexts and platforms.

The thoughtful evolution of the National Geographic logo design offers lessons in strategic design thinking. Each modification has been a calculated move aligned with the brand's goals. It teaches us that logo design is not a one-off task but an ongoing process that may require thoughtful adjustments. Designers should embrace this evolutionary approach, considering how a logo might need to grow and change with the brand.

The National Geographic logo design serves as a rich source of inspiration and education for graphic designers. From its timeless appeal to its adaptable nature, the logo embodies principles that are relevant and instructive. As we seek to create meaningful, lasting, and effective logos, the lessons drawn from the National Geographic logo design provide a roadmap, guiding us to think deeply about our design choices and their long-term impact. Whether we are crafting a logo for a global brand or a local business, these insights can empower us to design with purpose, vision, and a connection to the heart of what the brand represents.

In unraveling the journey of the National Geographic logo design, we've uncovered a rich tapestry of lessons that resonate with graphic designers at every level. From timeless aesthetics to strategic evolution, the National Geographic logo design illustrates how thoughtful design choices create enduring symbols. Whether you're starting a new project or looking to refine your design philosophy, the insights gleaned from this iconic logo can be your guidepost. It's a celebration of what thoughtful and creative design can achieve, making the National Geographic logo design a timeless example to inspire us all.

Let Us Know What You Think!

These fantastic logo design articles are written and curated by Kreafolk 's team. We hope you enjoy our information and remember to leave us a comment below. Cheers!

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National Geographic Traveler logo vector

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National Geographic Traveler vector logo

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Free to download National Geographic Traveler vector logo in .EPS vector format. Browse to see more National Geographic Traveler related vector logos. Download National Geographic Traveler vector logo in .EPS format, and open with Adobe Illustrator or Adobe PhotoShop or CorelDRAW.

The current status of the logo is active, which means the logo is currently in use.

About National Geographic Traveler

National Geographic Traveler is a magazine published by the National Geographic Society in the United States. It was launched in 1984. Local-language editions of National Geographic Traveler are published in Armenia, Belgium/the Netherlands, China, Croatia, Czech Republic, Indonesia, Latin America, Israel, Poland, Romania, Russia, Slovenia and Spain. A UK edition launched in December 2010.

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What font is used in the National Geographic logo?

“ITC Stone Sans II Pro Condensed Semiboldille TS Regular”  is the font used in the National Geographic logo. This font is designed by Sumner Stone and published by ITC. You can purchase this font from the link below.

If you do not want to buy this font, we have also provided a free and alternative font that is very similar to the original font.

You can use this font in your personal projects. Download and enjoy this font from the link below.

The design team worked hard to design a memorable logo for the National Geographic magazine’s logo font. The yellow rectangle is a symbol that shows the characteristic “sunny” border around its edges. Its wordmark is selected with a geometric and geographical style. This font is used for many news magazines, tourism, travel equipment.

About National Geographic

National Geographic magazine was founded in 1888. It was originally a scientific journal that was sent to 165 members of the charter and now reaches 40 million people each month. It primarily contains articles about science, geography, history, and world culture

 In the late 1990s, the magazine began publishing The Complete National Geographic, a digital collection of all previous issues of the journal. He was later sued for publishing the magazine as a collective work in Greenberg v National Geographic and others and was temporarily barred from doing so. The magazine eventually overcame disagreement, and in July 2009 it resumed publishing a book that covered all topics until December 2008.

The collection was later updated to cover newer topics, and the magazine’s archive and the digital version will be made available online to magazine subscribers.

In September 2015, the National Geographic Association led the magazine to a new partnership, National Geographic Partners, in which 21st Century Fox 73% took control.

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National Geographic Traveller

Named 'best consumer holiday magazine' at the british travel awards.

Nat Geo Traveller Magazine

National Geographic Traveller is a thoughtful gift idea for your friends and family who are keen explorers. Jam-packed with fascinating storytelling and wish-you-were-there photography, you'll definitely satisfy their itch to travel. Treat someone special to National Geographic Traveller from just £20.00!

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Named 'Best Consumer Travel Magazine' at the British Travel Awards 2019, Nat Geo Traveller UK is ready to help prepare you for your next adventure. It's one of the most widely read magazines in the world, so why not find out what it does so well?

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Disney & Nat Geo Unveil Earth Day-Themed Programming Slate

By Denise Petski

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National Geographic & Disney unveil Earth Day programming

EXCLUSIVE: The Walt Disney Company and National Geographic have unveiled a slate of Earth Day -themed programming as part of their global cross-platform ourHome campaign. Beginning April 19 through April 22, Earth Day-themed content will be featured across ABC News, Disney+, Disney Channel, Disney Junior, Freeform, FX, FXX, Hulu, National Geographic, Nat Geo Wild and Nat Geo Mundo, with ourHome collections on Disney+ and Hulu.

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Beginning on Sunday, April 21, ABC News will launch a special week-long series for   ourHome, Power of Us: People, The Climate, and Our Future, featuring innovative solutions for climate change. The series will be led by ABC News’ chief meteorologist and climate correspondent, Ginger Zee, along with the ABC News weather and climate unit.  Power of Us will air across ABC News programs and platforms, ABC Owned Television Stations and ABC affiliate stations through Friday, April 26.  

As previously announced, on Earth Day, April 22, the latest installment of Nat Geo’s Emmy-winning Secrets Of… franchise will premiere Secrets of the Octopus, narrated by Paul Rudd. Disneynature’s new feature film Tiger, narrated by Priyanka Chopra Jonas, also will stream on Disney+.

Here is the Earth Day line-up (All times EDT):

Disney Channel

  • “Ice Age: The Meltdown” on April 20 at 8:00 p.m.
  • “Rio” on April 21 at 6:20 p.m.
  • “Rio 2” on April 21 at 8:00 p.m.
  • Earth Day marathon from 5:00-10:00 p.m. on April 22, including Earth Month-themed episodes of viewers’ favorite shows and specials
  • Featuring “Disney Animals” and Earth Month-themed library episodes
  • “Disney Animals”’s new short “Octopuses” on April 22

Disney Junior

  • “The Lion King” (1994) on April 21 at 12:00 p.m.
  • 10:30 a.m.: “Ice Age: Dawn of the Dinosaurs”
  • 12:30 p.m.: “Ice Age: Collision Course”
  • 2:30 p.m.: “Ice Age: Continental Drift”
  • 4:30 p.m.: “A Bug’s Life”
  • 6:30 p.m.: “Finding Nemo”
  • 9:00 p.m.: “Finding Dory”
  • All-day movie marathon on April 22
  • 7:00 a.m.: “Underwater”
  • 9:00 a.m.: “Ad Astra”
  • 11:30 a.m.: “Pacific Rim Uprising” (TV-MA)
  • 2:00 p.m.: “Independence Day Resurgence” (TV-MA)
  • 4:30 p.m.: “Transformers The Last Knight” (TV-MA)
  • 8:00 p.m.: “Avatar”
  • 11:30 p.m.: “Pacific Rim Uprising” (TV-MA)
  • “The Simpsons” stunt on April 22 featuring environmentalism-themed episodes
  • 2:00 p.m.: “Two Cars in Every Garage and Three Eyes on Every Fish”
  • 2:30 p.m.: “Trash of the Titans”
  • 3:00 p.m.: “Homer to the Max”
  • 3:30 p.m.: “Lisa the Tree Hugger”
  • 4:00 p.m.: “The Burns and the Bees”
  • 4:30 p.m.: “The Squirt and the Whale”

National Geographic

  • “Secrets of the Elephants” on April 21 from 4:00-8:00 p.m., leading into the premiere of “Secrets of the Octopus”at 8:00 p.m.
  • Encore Earth Day presentations of“Secrets of the Elephants” and “Secrets of the Octopus”
  • “Secrets of the Elephants” on April 22 from 9:00 a.m.-1:00 p.m.
  • “Secrets of the Octopus” on April 22 from 7:00-10:00 p.m.
  • ourHome collection on TVE on the NatGeoTV app and ABC app
  • A collection page with curated playlists
  • Playlist on the homepage of the TVE app
  • ourHome VOD folder will feature the following titles:
  • “Secrets of the Octopus”
  • “Secrets of the Elephants”
  • “Queens”
  • “Incredible Animal Journeys”
  • “America’s National Parks”
  • “One Strange Rock”
  • “Jane”
  • “The Territory”

Nat Geo Wild

  • “Secrets of the Elephants” on April 22 from 6:00-10:00 p.m.
  • “Secrets of the Octopus” on April 22 from 10:00 p.m.-1:00 a.m.
  • All-day Earth Month-themed stunt on April 22
  • ourHome Collection featuring Nat Geo content
  • “Welcome to Earth”
  • “Free Solo”
  • “Secrets of the Octopus”“Secrets of the Whales”“Secrets of the Elephants”“Queens”“Animals Up Close with Bertie Gregory”“Incredible Animal Journeys”“A Real Bug’s Life”“America’s National Parks”“One Strange Rock”“Welcome to Earth”“Jane”“The Territory”“Free Solo”
  • “Tiger”(Disneynature)

Must Read Stories

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Zendaya’s ‘Challengers’ Opens To $1.9M In Previews; ‘Unsung Hero’ $1.67M

‘umbrella academy’ star david castañeda circling lead in chalino sanchez biopic, keke palmer and sza to star in issa rae-produced buddy comedy.

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Automotive, Travel, and Traffic Safety Information

With May Approaching, Pump Prices Stick to the Slow Lane

By: andrew gross.

Andrew Gross 2020

WASHINGTON, D.C. (April 25, 2024)—With domestic gasoline demand decidedly in the doldrums and the cost of oil retreating, the national average dipped two cents since last week to $3.65.

“Domestic gas demand is pretty pokey at the moment, which is often the case in the runup to Memorial Day and the traditional start of summer driving season,” said Andrew Gross, AAA spokesperson. “The recent national average price of  $3.67 could be the peak until hurricane season is well underway. But as always, the wildcard will be the cost of oil, so stay tuned.”

For the complete report, including the latest EIA data and oil market dynamics, please visit:  https://gasprices.aaa.com/with-may-approaching-pump-prices-stick-to-the-slow-lane/

The best cocktail bars in Washington, DC

A bold collection of speakeasies, rooftop bars and hotel haunts are turning Washington, DC into a mecca for mixologists. With an inventive and unique list of libations, this city is quickly becoming a destination for cocktail connoisseurs.

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Come for the Capitol, stay for the cocktails. Washington, DC invented the Gin Rickey, after all, but these days, the US capital is harnessing this heritage with a wave of innovative cocktail bars and meccas of molecular wizardry. From sleek hotel lounges, like The Pembroke, to moody, subterranean speakeasies, like Allegory, there's been lots of new openings and refreshed menus in recent years, with mixologists utilising unusual ingredients like hay-smoked bee larvae and almond blossoms. Here's our selection of the most atmospheric, creative cocktail spots to visit.  

1.   The Wells

Juniper junkies converge on Capitol Hill for this gin-centric cocktail lounge. The intimate bar is backed by a glass menagerie of gin: London dry, citrus-forward Japanese bottles, oak-aged varieties and smooth, small-batch American sips. These are the stars of seasonal cocktails like Let the Beet Drop, a concoction of yoghurt gin, red beet, honey, egg white and lemon. The design is just as spirited: The Wells is swathed in green, while carrot-coloured banquettes edge alcoves, the floor is tiled in honeycomb and a planetary-like light fixture is strung with copper. Pair drinks with elevated snacks like beluga caviar and chips or wagyu skewers with spicy habanada.

Bartender’s choice: The Martini is a staple. The addition of olive oil in the gin allows for the sweetness of olives to play with the botanicals of gin, while Cocchi Americano smooths out the edges. “It’s an olive oil cake, and it’s all grown up,” says lead bartender Alex Pisi.

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2.   Allegory

Molecular magic is made at Allegory. You just have to find it first: the sleek speakeasy is hidden behind a black door in the lobby library of progressive hotel Eaton DC. This dimly-lit den spans leather banquettes, a glowing semi-circular bar and moody black pendant lights. A series of magical realist murals by Erik Thor Sandberg line the walls, fusing whimsical Alice in Wonderland themes with the story of civil rights activist Ruby Bridges. The innovative cocktail menu is inspired by the artwork, and bar bites include artisanal cheese plates and crispy pork bánh mì.

Bartender’s choices: Beat of the Drums is Allegory’s version of the classic margarita, blending agave spirits with a Mesoamerican orgeat and fermented huckleberries, then garnished with a piece of huckleberry popcorn. Other inventions, such as the viridescent Garden of Live Flowers (made with gin, rhum agricole, aloe, snap peas, cardomom and coconut black pepper) are also well worth a try.

3.   Silver Lyan

Bring your bucks to this historic former national bank. Its current guise is the grande dame Riggs Washington DC hotel, where the underground cocktail bar is built into an old vault. Silver Lyan’s decor reflects its heritage: brass detailing, stately pillars, oversized art deco lights and plush red velvet. At the helm is award-winning mixologist, Ryan Chetiyawardana (known as Mr Lyan), whose cutting-edge cocktails use unique ingredients, such as tart riberry, arrowroot tea and mulberry soda to name a few.  

Bartender’s choice: Splurge on the Silver Service Martini. Choose one of four different styles of martini, poured into an elegant John Jenkins vintage-style glass. The drink is served with Castelvetrano olives, house-pickled onions, a lemon twist and a freshly shucked oyster. “My personal favourite version is the Ford’s 50:50,” says Vlad Novikov, head of bars for Riggs.

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4.   Bresca

With one beaming Michelin star, this Parisian-style bistro on 14th Street may be serious about sustenance, but it’s equally as playful. Inside are pops of perky yellow, booths of deep blue and a living wall swollen with earthy moss. Pull up a pew at the airy bar lined with wooden stools, where Bresca's cocktail menu, Myths & Legends, is a work of art — it whimsically weaves stories with colourful illustrations and innovative seasonal sips.  

Bartender’s choices: In the Circle is a twist on the traditional Manhattan, using culinary techniques to accentuate the vanilla, dark chocolate and spice notes of the D’Ussé Cognac and Michter’s Rye. It’s batched and sous vide with earthy shiitake mushrooms to complement the sweeter local squash cordial. Alternatively, pair a cavier tart with Flora & Fire, a subtle, smoky tipple made with mezcal, cachaca, Aperol, yellow chartreuse and strawberry fuse.

5.   Off The Record

Paint the town red at Off the Record. This iconic basement boozer in The Hay-Adams hotel is dripping in the dramatic: deep rouge crawls from tufted banquettes to the walls and lampshades. A wedding cake ceiling is strung with chandeliers, while caricatures of political figures adorn the walls. Situated on the edge of Lafayette square, to the north of the White House, this bar is a hallowed haunt of savvy locals. Pair its sprawling list of scotches and signature cocktails with bites like lobster rolls, burgers or yellowfin tuna tartare.

Bartender’s choice:   Served in a collins glass, the Lowrider is a refreshing grapefruit cocktail made with Ilegal Mezcal, lime, Aperol, Bittermens Hellfire Habanero Shrub, Fever Tree Pink Grapefruit and Tajín. “This cocktail is a tantalising way for lovers of the Paloma to spice up their game,” suggests bar manager Rachel Sergi.

6.   VUE Rooftop

The glistening crown atop Hotel Washington, this swish 11th-floor rooftop bar boasts fantastic panoramas of the city’s skyline, including views of the White House and stately Washington Monument. The interior is pared-back luxury: dark wood, billowy light fixtures and intimate booths. This is a space that seamlessly stretches from brunch to beats as live DJs play into the night. Soak up the Sazeracs with crispy calamari, lamb burgers or creamy burrata on rustic bread.

Bartender’s choice: Power to the Peaches blends white peach and rosemary Grey Goose Essence, which is complemented by Cointreau, chamomile, honey, lemon and a refreshing Chandon Garden Spritz. Alternatively, try one of the various seasonal cocktails like the Bi-partisan Blend, VUE's take on an espresso martini with horchata and chicory pecan bitters.  

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7.   Jane Jane

Step into a Southern hospitality daydream. On 14th Street NW, retro-style Jane Jane may be small, but it has big energy. Plaid blue mosaic tiles trace the floor and bar, there are walnut-wood walls, vintage-inspired cocktail wallpaper and forest green pendant lights and booths. With only 32 seats, the intimate vibe is a cocktail party at a pal’s place which is welcoming, unpretentious and playful. Two dozen cocktails are organised by liquor, five of which are house varieties, while comfort bites are inspired by the owner’s Southern hospitality. Try the pickled okra, pimento cheese or Jane’s caviar with trout roe, creme fraiche and potato chips.

Bartender’s choice:   Should We Be Bad is the bar’s take on a classic espresso martini, replacing vodka with bourbon and adding velvet falernum for extra depth and body. Meanwhile, the jazzy Jane Jane Mule, where bourbon, fino sherry, lemon, mint, ginger beer and Angosturra are swirled on the rocks, is also well worth a try.  

8.   Hill Prince

This H Street haunt is the quintessential neighbourhood bar: convivial, affordable and pouring top-notch tipples. Set in a 100-year-old row house, Hill Prince is named after a racehorse and the classy equestrian vibe extends throughout: exposed brickwork, original pine flooring, brown leather sofas, gold-framed mirrors and a lick of hunter-green paint. There’s even a restored carriage house and a verdant courtyard to spill into on balmy nights. Head to the long main bar, dangling with moon-like pendant lights, where classic cocktails are created.  

Staff picks:   Try the savoury Mole Old Fashioned on draft, made using rye whiskey, Montenegro Amaro, Xocolatl Mole Bitters and Angostura Bitters. Alternatively, sample the house-made syrups and elixirs included in signature, summery drinks like the Vodka Mule made with peach bitters and spicy ginger beer.

9.   The Pembroke

Parisian-style The Pembroke may draw bon vivants for a bite, but its cocktails make it a libation destination. Within the Dupont Circle hotel, this restaurant is airy, leafy and chic with cream-panelled walls, coral Chanel tufted banquettes and picture windows offering views out over a summery terrace. It centres around a classic marble cocktail bar topped with gold lamps, where tinctures are shaken and stirred. Alongside an enormous wine list, cocktails have seasonal twists and locally sourced organic fare includes homemade lobster bucatini and lamb tagine with citrus couscous, to name a few.

Bartender’s choice: “The Hibiscus Margarita is a sophisticated twist on the classic margarita, featuring Casamigos Blanco, Cointreau, freshly squeezed lime juice and organic hibiscus syrup. Hibiscus syrup contributes a unique floral note, creating a well-rounded and robust flavour profile,” says bartender Tashawn Jackson.

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